Arresting: A Pop-Up Event

Sales Promotions, Sales Promotions & More

Shopping Center marketer sees her marketing budget increased after holiday village event boosts sales by nearly nine percent.

While some marketers are struggling to secure their holiday budgets, the Academy’s Anna Bluman has seen her promotional fund grow. Last year, she asked the landlords of the 65,000sqft Scottish center for £15,000 ($24,225) to help back her “[...] Tactics Subscribers Read More...

Shaking Things Up

Gift Cards, Sales Promotions & More

An aggressive gift card promotion and advertising campaign finally moved shoppers to check out the new Terraza Lomas Verdes center.

Gigante Grupo Inmobiliario built its Gran Terraza Lomas Verdes (Lomas Verdes) lifestyle center in Mexico and opened its doors in 2010, but getting shoppers to come was a challenge given the stiff competition coming from other centers. So with th[...] Tactics Subscribers Read More...

Step Right In

Pop-Up Stores, Sales Promotions & More

BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.

There’s no such thing as too small when it comes to temporary retail space. Vacant certainly proved that when it teamed up with BMW Mini China to promote the world’s longest Mini Cooper last year. The California-based company, which speci[...] Tactics Subscribers Read More...

GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Backing the Recovery

Sales Promotions, Sales Promotions & More

Watters Creek at Montgomery Farm shows its allegiance to the stars and stripes with “Made in America” shopping guide in bid to help boost local economy

The people of Texas are known to be state proud, but this past Presidents Day Watters Creek at Montgomery Farm (Watters Creek) appealed to their country allegiance. The Allen shopping center marked the holiday with the “Made in America” camp[...] Tactics Subscribers Read More...

Vive Paris!

Pop-Up Stores, Sales Promotions & More

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.

IKEA France produced many a “houlala!” when it popped up at the Auber metro station in Paris last month. With the help of communications agency Ubi Bene, IKEA erected a temporary 581-square-foot apartment in the middle of the station platfor[...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

Got Fans?

Gift Cards, Sales Promotions & More

Mall capitalizes on customers’ love of their local NHL hockey team with pregame GWP promotion.

The City of Winnipeg, Canada has been hyped up since the recent return of its Jets professional hockey team. Portage Place got in the spirit too, and it’s running an ongoing sales promotion for Jets fans. Every home game day, shoppers who spen[...] Tactics Subscribers Read More...

Every Bit Counts

Sales Promotions, Sales Promotions & More

Shopping for the latest styles is nice, but students heading back to school need to figure out a way to manage their money first.

Come the New Year, what students need even more than a fresh and fashionable wardrobe is a way to stretch their budget. Duncan Yard in Hatfield, South Africa has planned an event that will help them do just that: a University Book Sale. On th[...] Tactics Subscribers Read More...

Back to School in January

Sales Promotions, Sales Promotions & More

Celebrity sighting news and exclusive perks draw student shoppers to California mall.

Like South Africa’s Duncan Yard, The Oaks believes in giving students some support when they head back to school after the holidays. This January, the California mall’s guest services staff will search the stores for sales and special offers[...] Tactics Subscribers Read More...