Four Kravco centers raised money for local schools as part of their sales promotion, “Be Cool Support Sports at Your School”.

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

Beltway Plaza attracted shoppers during its summer sidewalk sale by positioning a massive ice block in center court. Inside was a key – awarded to a lucky contestant – which unlocked a case of prizes.

Appletree Mall offers shoppers a taste of the country from summer through fall, with fresh produce, fruits, and specialty foods like homemade bread and jams.

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective.

Marketing directors are getting creative when it comes to filling vacant spaces. Creating space for your community can increase traffic and sales.