Despereaux To The Rescue

Deal Makers, Entertainment, Sales Promotions

Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.

Hillsdale Shopping Center (Hillsdale) was anxiously waiting for business to pick up last December, anticipating an influx of holiday shoppers eager to find the right gifts for everyone on their list. But several days into the marquis month, the [...] Tactics Subscribers Read More...

The 5% Club

Loyalty Programs, Sales Promotions

Retailers have relied on discounting to drive sales, but it can only be a short-term strategy.

Price has become a major marketing tool over the past few months, but new ways of generating sales have to be developed for retailers to prosper in a new economic environment. Sports Power, the Australian sports apparel retailer, developed a [...] Tactics Subscribers Read More...

Discount Tornado

Sales Promotions

Le Boulevard let the discounts loose to over 37,000 Montreal residents, then offered them even more with its Winning Tornado game.

The discounts were flying at Le Boulevard earlier this month when the Canadian shopping center held its “Winning Tornado” campaign. With the help of SG Marketing Inc., Le Boulevard produced a discount coupon booklet, which it sent out to [...] Tactics Subscribers Read More...

Are You Mallvertising Yet?

Sales Promotions, Shopping Center Business

Mallvertising—”advertising to people when they are truly ready to buy: in shopping mall environments”—is how Kravco Simon plans to generate incremental income.

http://www.Mallvertising.com First there was shoppertainment. Now mallvertising is the new term joining a growing glossary of made-for-retail jargon. And like the former, this one will likely stick because the pursuit of incremental income is[...] Tactics Subscribers Read More...

Visions of Spring

Advertising Creative Design, Sales Promotions, Style Lounge

Bayview Village plays mind games with its clientele in a playful bid to get them into retail therapy.

Canada’s Bayview Village Shopping Centre (Bayview Village) is playing mind games with its clientele this spring in a playful bid to get them into retail therapy. Given its fresh fashion lineup, Bayview Village launched a new marketing campa[...] Tactics Subscribers Read More...

A Handy Promotion

Sales Promotions, Style Lounge

The Potteries’ promotional campaign nets 30,000 women a new handbag.

More than 30,000 women in Staffordshire and Cheshire, UK have a new handbag in their accessories collection, thanks to a promotional campaign that The Potteries Shopping Centre held last December. The colorful handbag-shaped mailer was sent o[...] Tactics Subscribers Read More...

Lucky Dips

Sales Promotions

Clyde Shopping Centre tops last Easter’s traffic by 9%, thanks in part to its chocolate egg promotion.

Clyde Shopping Centre in Clydebank, Scotland had a surprise planned for visitors over the Easter weekend. Those who spent over £10 during their visit were invited to take a lucky dip in the center's special Easter egg box. In addition to grabbi[...] Tactics Subscribers Read More...

Pushing the Envelope

Sales Promotions

A cheeky Valentine’s Day sales event was part of First Canadian Place’s plan to reverse its downward sales trend.

First Canadian Place (FCP) raised its sizzle factor this past Valentine's Day to help its retailers out of their sales slump, presenting the Risqué Business sales event. “With the state of the global economy and a high percentage of our sh[...] Tactics Subscribers Read More...

Make an Indulgence out of Convenience

Entertainment, Sales Promotions

If promoted right, small neighborhood centers can successfully become destinations for local shoppers seeking convenience and a little more.

The vast majority of shopping centers are ‘local’ and aim to target those living within their immediate vicinity—usually around twenty minutes’ travel time of the center. These small, neighborhood centers are convenient and familiar, and[...] Tactics Subscribers Read More...

On the Campaign Trail

Entertainment, Sales Promotions, Style Lounge

Simon Property Group rolls out its own national fashion event, called Simon Fashion Now.

The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now. This celebration of style treats shoppers to runway fashion shows and updates them on the latest trends in cosmetics an[...] Tactics Subscribers Read More...