Cruising Around the Neighborhood

Advertising Creative Design, Sales Promotions

The Centre, Feltham took its campaign on the road and raised traffic by 11 percent.

The Centre, Feltham in West London, UK raised the mobile marketing bar this past Easter when it devised a campaign to promote its F Mag lifestyle magazine and lure shoppers away from the competition with spring fashion updates, food ideas and di[...] Tactics Subscribers Read More...

Can Joe The Plumber and Subway’s Jared Help Grow Your Business?

Sales Promotions, Sales Promotions & More

Examining ways to entice customers into choosing your business.

I recently spoke at a landscape conference in the USA. In front of me was a group of landscape contractors who were facing the toughest time in their business lives. They were trying to sell expensive landscape design and management to a market [...] Tactics Subscribers Read More...

A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Call of the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

The Holidays have a way of turning ordinary people into shopping commandos. It was certainly the case for the more than 500 eager customers who stormed North Riverside Park Mall (NRPM) in Illinois, USA, at 5.30am last November 23rd. It was th[...] Tactics Subscribers Read More...

A Fashion Parade’s Strong March

Sales Promotions, Sales Promotions & More

Western Australia welcomes a week of fashionable activities that capture shopper’s interest and exceeds the expectations of the organizers.

The marketing teams at Western Australian shopping centers Karrinyup and Garden City successfully turned one fashion parade into a week of in-center activities that produced excellent results surpassing all expectations. Both centers' integra[...] Tactics Subscribers Read More...

A Curious Weekend Affair

Sales Promotions, Sales Promotions & More

A visit from Curious George helped to boost Hillsdale Shopping Center’s traffic and sales.

In an effort to both promote center traffic and stimulate memberships for local PBS station, KQED, Hillsdale Shopping Center in San Mateo, California and KQED recently came together to host a weekend series of PBS events in the mall. The events [...] Tactics Subscribers Read More...

The Take 5 Campaign

Sales Promotions, Sales Promotions & More

Proof that direct marketing campaigns do not have to be complex or sophisticated to be successful.

Garden City has long been regarded as one of Western Australia's leading shopping centers. The center is home to over 200 specialty stores and has a reputation as one of the best destinations for fashion shopping in Perth. Having always enjoy[...] Tactics Subscribers Read More...

Isla Shop Estilo Magazine

Sales Promotions, Sales Promotions & More

Shoppers in Puerto Rico receive a Holiday magazine that promotes 15 different centers.

The island of Puerto Rico hosts nearly four million permanent residents. That's roughly 1,000 people per square mile, a ratio higher than any of the 50 United States. Making inroads with so many potential shoppers is clearly key to the continued[...] Tactics Subscribers Read More...

Back to Basics

Property Management, Sales Promotions, Sales Promotions & More, Shopping Center Business

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

By Eileen Connolly It doesn’t matter where your shopping centre is located within Europe—the marketing basics don’t change. An effective marketing campaign is based on good research and knowing your target market. Creative marketing [...] Tactics Subscribers Read More...

Teen Vibrations

Sales Promotions, Sales Promotions & More

If you want teens shopping in your center, give them the right calls to action. Here are a few ideas to revive your teen marketing programming.

When UK street fashion label Ascension wanted to pitch its ethically and organically produced clothing range, it turned to ScreenFX and its nationwide digital-screen media network. The range, which is sold through selected TopShop outlets and th[...] Tactics Subscribers Read More...