V-Day Flipbooks Starring Mall Shoppers

Sales Promotions & More, Seasonal Giveaways

Digital photos turn into 60-page booklets you can flip through to animate.

With the bridal season now well underway, we thought we'd share one of the best love-focused ideas to come out of shopping centers this past Valentine's Day. Phoenix-Center, Allee-Center Remscheid and other German malls from ECE Projekmanagement[...] Read More...

Mall of Sofia Hosts A Love Talk Show

Sales Promotions & More, Seasonal Giveaways

Bulgarian center recently had customers opening up about their romantic stories.

Show more interest in others than in yourself. That’s the first rule you’ll find on any dating tip sheet. The same goes for showing your mall shoppers some love on Valentine’s Day. At the Mall of Sofia in Bulgaria, it meant putting custome[...] Tactics Subscribers Read More...

Looking for Love in the Grocery Aisle

Sales Promotions & More, Seasonal Giveaways

Northland Shopping Center Holds Love Trolley Competition for Valentine’s Day.

Let's face it; not everyone is comfortable heading to a bar for a blind date or clicking on a website to find a soulmate. Northland shopping center in Preston, Australia, just might have a less unnerving proposition: an encounter at a grocery st[...] Tactics Subscribers Read More...

Painting the Town Red for Lunar New Year

Sales Promotions & More, Seasonal Giveaways

Vancouver’s CF Pacific Centre Collaborates with The Style Spy Blog to Treat Shoppers.

Vancouverites are getting unexpected gifts from their local CF Pacific Centre. The Canadian downtown mall has been stopping people on the street randomly and giving them free red accessories to celebrate the Lunar New Year. That's how Joel got a[...] Tactics Subscribers Read More...

Stayz, Westfield Offer $1 Shopping Sleepover

Sales Promotions & More, Seasonal Giveaways

Accommodation for four in the middle of the Bondi Junction mall awaits the family that will be quick enough to snap up the holiday rental.

Travelers searching through Stayz.com.au with plans of booking a quick getaway this month will likely do a double-take when they land on the vacation website’s Christmas Shopping Sleepover offer. A nightly rate of just $1 for a package compris[...] Tactics Subscribers Read More...

Mall Hopes to Cash In on iWatch Appeal

Sales Promotions & More, Seasonal Giveaways

If shoppers eat too many chocolates this month, they can’t blame it on Santafé Medellín’s techie advent calendar.

There's always a bit of a rivalry that builds around Advent calendars, and not just between family members or friends. Retailers and shopping centers get caught up in it as well, and their marketers do their best to find creative twists on the o[...] Tactics Subscribers Read More...

The Friary to Plant Its Own Forest

Seasonal Giveaways, Sustainability

The center promises to turn shoppers’ holiday purchases into gifts for the planet.

Glancing at The Friary’s holiday launch photos, you might miss Santa altogether. It’s easy to do. He didn’t don his velvety red suit for the UK center’s November 19 event, but a fur-lined green robe that harks back to the Christmas tradi[...] Tactics Subscribers Read More...

Christmas Cheer

Sales Promotions & More, Seasonal Giveaways

It might seem like a crazy concept, but not every shopping center has to run its own holiday photo program.

Canada’s CrossIron Mills doesn’t bother handling Santa photos in-house. Instead, it leaves it up to one of its tenants, Bass Pro Shops Outdoor World, to operate the Santa’s Workshop area, along with games and activities for kids on the wee[...] Tactics Subscribers Read More...

Holiday Wordsmiths

Mall Websites, Sales Promotions & More, Seasonal Giveaways

Capilano Mall’s mystery word contest has shoppers explore its website, then draws them in to its physical location.

The Internet vs. brick-and-mortar debate is losing some of its relevance now that retailers and malls have fully embraced the idea of communicating and trading with consumers online. Capilano Mall keeps one marketing arm in each environment with[...] Tactics Subscribers Read More...

Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.

December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...