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Leasing

Working It Together

Leasing, Shopping Center Business, Technology Lab

Marketing and Leasing join forces to boost productivity.
Anyone who still believes that marketing and leasing can operate completely independently from each other will soon hit some major career roadblocks in the shopping center industry. With every square inch on a center's property up for rent to re[...] Tactics Subscribers Read More...

The Way Out

Leasing, Shopping Center Business

Sponsorship & Partnership Deals Give Marketers Room to Grow and the means to keep a healthy bottom line.
The NEC in Birmingham, UK, was teeming with activity this past September, as more than 350 exhibitors set up camp for three days to promote their properties and services to visitors attending the National Venue Show. Among them was thecentre:mk,[...] Tactics Subscribers Read More...

Open for Business

Leasing, Property Management, Shopping Center Business

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.
From the time they are conceived and built, retail and shopping parks can legitimately claim to be destination properties. These trading areas cater mainly to shoppers with a purpose, people who seek out a particular retail category or brand. An[...] Tactics Subscribers Read More...

Mapping Out Success

Leasing, Shopping Center Business

Coyote Management rolled a out unified leasing program in a bid to increase revenues by 5% at each each of five properties.
When Coyote Management acquired five new properties, it also acquired five specialty leasing programs that were disjointed, ineffective and going nowhere. That's when Kymberley Woodard, corporate director of marketing with Coyote, decided to bri[...] Tactics Subscribers Read More...

Spaced Out

Leasing, Sales Promotions, Sales Promotions & More, Shopping Center Business

Marketing directors are getting creative when it comes to filling vacant spaces. Creating space for your community can increase traffic and sales.
Does vacant retail space in your shopping center give you an empty feeling? Marketing directors across the U.S. and Canada are finding ways to put unleased space to creative use, as well as offer a valuable community service at the same time. [...] Tactics Subscribers Read More...
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