Focus on Portugal

Sales Promotions & More, Shopping Center Business

Ever since its accession to the European Economic Community in 1985, Portugal has seen its commercial sector evolve and diversify. Now, Portugal is proving to be a real force in shopping centre marketing.

In recent years, the Portuguese Republic has grabbed more headlines overseas for its role in the US-led war on terrorism than for anything else. But the country of just over 10.5 million people has been up to much more than that. This past 17th [...] Tactics Subscribers Read More...

The Big Leap

Amenities, Customer Service, Shopping Center Business

Stand at any Western petrol station these days and, if you listen carefully, you can almost hear the echo of Middle Eastern economies clicking as fast as the pump. With oil prices trading high, indicators across the Gulf region are pointing to one thing: a continued boom in all sectors, including retail.

Stand at any Western petrol station these days and, if you listen carefully, you can almost hear the echo of Middle Eastern economies clicking as fast as the pump. With oil prices trading high, indicators across the Gulf region are pointing [...] Tactics Subscribers Read More...

Around the World in 3 Days

Shopping Center Business

Turkey, with its developing marketplace and choice location where Europe borders Asia, was the idea setting for a World Retail Summit.

Sitting in a taxi as it races through the congested streets of Istanbul, Turkey, I am heading for the Conrad Hotel after a mind-numbing 24 hours of travel to attend the ICSC 2005 Retail Real Estate World Summit. As one of the more than 1,000 att[...] Tactics Subscribers Read More...

Movers & Shakers: An interview with Kate Mason

Shopping Center Business

Tactics Magazine interviewed marketing manager Kate Mason. The Meadowhall marketer says the most effective projects are the most simple ones.

Tactics UK: How did you get started in Marketing? What did you do before? Kate Mason: I’ve spent my whole working career in marketing. I fell into it at the beginning of my career with McDonald’s Restaurants where I stayed for 10 years. I[...] Tactics Subscribers Read More...

Lumenati’s Bright Light

Design Studio, Shopping Center Business

As some retailers’ sales slipped, well-performing luxury destinations gave The Macerich Company a clear direction for its expansion plans.

When The Macerich Company developed eight luxury properties under the sub-brand, Lumenati (Latin for light), it was responding to a luxury segment that continues to be a bright spot within the retail industry. According to Macerich, even as reta[...] Tactics Subscribers Read More...

Budgeting Tactics-part 1

Marketing Budgets, Shopping Center Business

When Tactics surveyed marketers from around the world regarding their workplace, the marketing limitation most often cited by respondents was the size of their budgets. Here are a few tips and reminders that will make your budgeting process easier.

By Myriam Beaugé You can’t establish a marketing plan without hard numbers, but pounds and pence are the end result, not the onset, of effective budgeting. When Tactics and its sister publication, Marketing Trendz, surveyed marketers from [...] Tactics Subscribers Read More...

Movers & Shakers: Karl Kalcher

Shopping Center Business

MindFolio CEO Karl Kalcher imparts his marketing gospel in an interview with Tactics Magazine.

Karl Kalcher didn’t mince his words when he sat down with Tactics UK to discuss the art and science of creating a great guest experience in the shopping environment. Leaving generic slogans aside, Kalcher offered insight into the principles th[...] Tactics Subscribers Read More...

Live & Let Live

Community Room, ICSC U.S. MAXI Awards

Lougheed Town Centre’s “Live & Let Live Project” brought home both a MAXI award and a Maple Leaf Award. The Project brought together diverse members of the community to fight teenage violence, bullying, addiction, and other issues impacting teens.

Bringing home both a MAXI Award and a Maple Leaf Award is the Live & Let Live Project at Lougheed Town Centre in Burnaby, British Columbia. Live & Let Live brought together diverse members of the community to fight teenage violence, bullying, sp[...] Tactics Subscribers Read More...

Movers & Shakers: Eileen Connolly

Shopping Center Business

Tactics Magazine interviews Eileen Connolly, director of retail marketing, Donaldsons.

Michelle Daniels (for Tactics UK): How did you become involved in the shopping centre industry? Eileen Connolly: I originally trained as a teacher of physical education and had never wanted to do anything else. At the age of 21, I took a yea[...] Tactics Subscribers Read More...

Pump Up the PR Volume

Community Room, Shopping Center Business

Make headline news—without breaking the bank. Done properly, PR can turn a mediocre retail scheme into a success.

by Bryony Parkin Of all the tools available to shopping centre marketers, PR seems to be the most hit and miss. However, done properly, it can turn a mediocre retail scheme into a success. The key is to play to your strengths and remain focus[...] Tactics Subscribers Read More...