Strategic Merchandising in a Recession

A refresher on the basic principles of retailing, which are sometimes forgotten during good economic times.

When customers are in a spending mood, they will buy almost anything. However, when a recession occurs, their wallet or purse stays closed for a lot longer. Tom O’Toole, a baker and conference speaker from Beechworth, Australia, has a wonde[...] Tactics Subscribers Read More...

A Timely Plan

Retailer Roundup, Shopping Center Business

Malls are watching their vacancy rates like hawks these days to ensure that the numbers don’t drop below the magic 80% mark. But with so many struggling in-line tenants bailing out, malls are forced to revisit every aspect of their leasing tactics and come up with new formats, lease terms, and arrangements to book those empty spaces and generate the revenue they need to survive.

Shopping center marketers and leasing managers are watching their vacancy rates like hawks these days, working together to ensure that the numbers don't drop below the magic 80% mark. But with so many struggling in-line tenants bailing out, thes[...] Tactics Subscribers Read More...

Banking on Marketing

Sales Promotions & More, Shopping Center Business

Sunrise Marketplace sees marketing as essential to property-owner and retailer success.

Sunrise Marketplace has eight months left to convince its stakeholders to vote to renew their Business Improvement District (BID). Formed in 2000, the BID oversees marketing, economic development, maintenance and public safety programs on beh[...] Tactics Subscribers Read More...

Ray of Light

Property Management, Sustainability

The Shops at Mission Viejo embraces solar power.

Simon Property Group (Simon) reached a green milestone this past January when it completed the largest solar power installation ever to be done by an American shopping center owner. The energy upgrade comprises a 173kW rooftop facility at The Sh[...] Tactics Subscribers Read More...

Tightening the Taps

Property Management, Sustainability

Regency Centers looks to save $125,000 with a sustainability pilot project.

Regency Centers could save as much as 42 million gallons of water annually if its sustainability project goes according to plan. The American developer, owner and operator of grocery-anchored and community shopping centers hopes to reduce its[...] Tactics Subscribers Read More...

The Sophisticated Art of Living Small

Shopping Center Business

Shopping centers learn to thrive despite budget confinement.

Baylor University’s homecoming parade is a big deal in Waco, Texas. Hailed as the oldest and largest of its kind in the United States, it has a following of thousands of alumni, students and residents who every fall line the streets to catch a[...] Tactics Subscribers Read More...

UCM Pops into Orangeville

Pop-Up Stores, Sales Promotions & More, Shopping Center Business

There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.

This holiday season, Upper Canada Mall (UCM) has reached beyond its immediate trade area of Newmarket, Ontario, to open a High Street, pop-up store on quaint Orangeville’s downtown Broadway Street. The cosy, 1,400-square-foot Customer Service [...] Tactics Subscribers Read More...

Working It Together

Leasing, Shopping Center Business, Technology Lab

Marketing and Leasing join forces to boost productivity.

Anyone who still believes that marketing and leasing can operate completely independently from each other will soon hit some major career roadblocks in the shopping center industry. With every square inch on a center's property up for rent to re[...] Tactics Subscribers Read More...

Vietnam’s Changing Retail Scene

Development News, Retailer Roundup, Shopping Center Business

From shophouses to shopping malls: a look at Vietnam’s changing retail scene.

While Asia's emerging mega-markets of China and India have been a focus of attention of global retailers for a number of years, Vietnam's rapid economic development, strong demographics and recent World Trade Organization (WTO) accession are now[...] Tactics Subscribers Read More...

The Way Out

Leasing, Shopping Center Business

Sponsorship & Partnership Deals Give Marketers Room to Grow and the means to keep a healthy bottom line.

The NEC in Birmingham, UK, was teeming with activity this past September, as more than 350 exhibitors set up camp for three days to promote their properties and services to visitors attending the National Venue Show. Among them was thecentre:mk,[...] Tactics Subscribers Read More...