IKEA Centres Russia Is All Set to Invest $2 billion on Major Development Plan

Development News, Shopping Center Business

New retail mix strategy will see F&B and entertainment tenants become MEGA mall co-anchors.

Back in 2002, when IKEA Centres Russia opened its first MEGA mall at Teply Stan in Moscow, having a food court and ice rink at the heart of the property was a breakthrough for the country’s industry. Today, the F&B category is still key in wha[...] Tactics Subscribers Read More...

Manchester Arndale Lays Out Its Retail Plan

Retailer Roundup, Shopping Center Business

X-Factor star Rylan Clark added a touch of glam to event that was meant to inform retailers and get them on board to support the UK center’s yearlong marketing and PR program.

Manchester Arndale pulled out all the stops to increase its chances of packing the house at its recent event. The UK shopping center brought in celebrity presenter Rylan Clark of X-Factor fame to act as emcee. His task wasn’t to woo shoppers, [...] Tactics Subscribers Read More...

Avaricum’s New Retailer Support Scheme: Job Dating

People on the Move, Shopping Center Business

Ten minutes is all that potential associates have to make an impression on the retailers who set up shop at the Avaricum center.

The Avaricum open-air center has just opened its doors in the heart of Bourges, France, and its retailers need staff. It’s trying job dating. Yes, it is yet another incarnation of speed dating. However, this time local residents looking for[...] Tactics Subscribers Read More...

Marketing Segmentation: Be Careful…And Sensitive

Shopping Center Business

Age, sex, occupation—are you really still relying on that to profile your shoppers? That type of over-simplified segmentation might actually steer you in the wrong direction.

Differentiation is an important concept in marketing. So too are segmentation and categorization. However, each can have a limited and, in some instances, limiting role to play. Like most things, the initial principles and applications are being[...] Tactics Subscribers Read More...

Balancing Act: The Rise of E-Commerce Creates Need for Shift In Center Design, Retail Mix

Shopping Center Business

Consumer’s adoption of e-commerce tools means some retailers need less space for on-site inventory storage and transactional functions, while mall developers allocate more square footage to F&B, leisure offering.

Shopping centers are changing. I’m not talking about adding a few new boutiques or the latest food-court dining craze. Rather, shopping centers are reassessing the very reason why they exist and reinventing themselves in ways that we never cou[...] Tactics Subscribers Read More...

Insider’s View: Pop-Up Retailing Trends

Pop-Up Stores, Shopping Center Business

Six ideas you can use now to incubate new retail concepts and increase mall productivity one temporary shop at a time.

1. Pop-Up Store within a Store We have seen the growth of established brick-and-mortar merchants rotating out concepts in their stores and creating a store within a store. They generally allocate part of the store’s square footage to the te[...] Tactics Subscribers Read More...

Guns, Guards and Alarms: Securing Your Mall During the Holidays

Mall Security, Shopping Center Business

Adequate security training for mall staff and tenants, better emergency procedures among necessary steps to keep shoppers safe.

As movie character Forrest Gump famously said, “Stupid is as stupid does.” This slow-witted man’s wise words might as well apply to security. You can’t just turn it on and off at will. However, it’s also generally not considered wise p[...] Tactics Subscribers Read More...

Four Times Lucky

Deal Makers, Shopping Center Business

Moorestown Mall’s PR campaign helps to abolish a near century-old law that led to falling occupancy rates and dwindling retail sales.

You’ve always been able to enjoy a drink in Moorestown, New Jersey, as long as it came from somewhere else. Those were the rules written in a 96-year-old law that banned liquor sales in the small community, until the local mall got involved. [...] Tactics Subscribers Read More...

Anyone Hungry to Learn?

Deal Makers, Shopping Center Business

United Way of Dade County set up its “Play & Learn” development program at East Towne Mall’s Oscar Mayer-backed and branded play area.

Apparently, Oscar Mayer does have more to offer than bologna, as the food giant’s popular jingle said. It’s also interested in backing community projects, and that turned out to be a good thing for East Towne Mall. Last year, the Madison,[...] Tactics Subscribers Read More...

Walk In, Roll Out

Leasing, Shopping Center Business

Skatecycle Action makes first foray into direct-to-customer retailing with Aventura Mall booth.

Skateboarders and trial riders are often thought of as seekers of dusty, back alley shop retail experiences. Alon Karpman of Brooklyn Workshop (BW) knows better. The attorney-turned-entrepreneur launched his Freerider Skatecycle (a self-propelle[...] Tactics Subscribers Read More...