Fashion Flicks

Entertainment, Style Lounge

Markville Shopping Centre forewent a live fashion show for its own fashion video, which was repeated 100 times and credited the clothing’s retailers. Apparel sales increased 16% as a result.

Live fashion shows are a staple of many shopping center marketing plans, particularly during the spring and fall seasons. Last March, the 220-store Markville Shopping Centre in Markham, Ontario, took a departure from the traditional live format [...] Tactics Subscribers Read More...

Fashion Flops

Catwalk Shows, Charity Partnerships, Community Room, Style Lounge

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Marketing Director Leslye Amber of Northgate Mall in Cincinnati, Ohio held an unusual Father's Day fashion show last June that was anything but fashionable. Dads, kids and moms were asked to dig deep into the depths of dad's closet to find fashi[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...