Digital storefronts for Sony, Rebecca Minkoff and TOMS pop up on Westfield San Francisco walls, while Dine on Time food-ordering app debuts on iTunes.

Yahoo! Sports Lets Fans Turn Their Favorite Game Moments into Animated GIFs.

Shoppers control the high-tech light show at Northland shopping center using their own mobile phones, a breakthrough for the industry in Australia.

Students enter to win prizes using WeChat mobile app, as six Chinese properties host sales promotion. Other tactics included mall-based checkpoint venues for student orientation.

Cherry Hill Photo extends the magic of children’s visits with Santa with app-based mobile experience.

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

Facebook was the platform for the 12-day contest, but shoppers still had to make the trip to Lakeside to claim their prizes.

Mall apps are quickly becoming commodities, but one center might have found a way to make its app stand out.

Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.