Dressed to the Nines

St. Vital Centre turns its styling tips into social events with new She’s Got the Look campaign.

When in doubt, get the bigger size. Isn't that what American talk show star Oprah Winfrey used to say? It's valuable advice, but there's much more to putting together a look that fits and is also fitting for the fashion times. St. Vital Centre's[...] Tactics Subscribers Read More...

Social Media Communication Is More Than Just Noise

Technology Lab, Technology News

There’s a lot of key marketing research data hidden in all that social media banter. You just need to know where to look and which search terms to use to gain shopper insights.

Retail marketers don’t quite have social media communication down to a science, but they’re making some headway. They’ve moved beyond considering online networks and communities such as Facebook, Twitter and themed blogs as mere depositori[...] Tactics Subscribers Read More...

Follow the Leaders

Technology Lab, Technology News

A few more shopping centers hang up their shingle on Facebook and Twitter as shopper engagement on social media increases sharply, making Klout scores the performance benchmarks to watch

There weren’t too many new shopping center players on the social-media marketing scene last year, but the industry has improved its performance significantly. Experiential research firm Alexander Babbage (AB) highlighted the pattern when it st[...] Tactics Subscribers Read More...

Square One Focuses Customers’ Attention

Mall Websites, Technology Lab

Canadian mall closes the Web loop and keeps customers on its website, even when they want to browse its latest social media posts.

Forget about leaving shopper communication matters to chance; Square One is taking a more proactive approach. Its website includes a top-level tab where shoppers can access the center’s social pages on Facebook, Twitter, Pinterest, Instagram a[...] Tactics Subscribers Read More...

The Dubai Mall @Shoppers’ Service

Social Media Campaigns, Technology Lab

U.A.E. center’s Concierge Lounge staff use social media regularly to promote its locker, limo, porter, and business center services.

With more than 602,000 Facebook likes and 70,255 Twitter followers, The Dubai Mall can fairly claim that shoppers have its marketer’s ear. They’ve also got plenty of opportunities to request and receive a high level of service, thanks in par[...] Tactics Subscribers Read More...

Westfield Fashion TV: Watch & Learn

Social Media Campaigns, Technology Lab

Model Portia helps drive shopper engagement and showcase retailers in interactive Monochrome style video.

If you had to narrow down your social media must-do list to just one modus operandi, it would have to be engagement. Westfield UK seems to be following that logic with its multimedia fashion content. The Spring Summer 2013 Trends installment of [...] Tactics Subscribers Read More...

Emporia’s Soft Facebook Launch

Facebook, Social Media Campaigns

Social network remains mall’s promotional platform of choice to engage customers well past its opening.

Long before it opened Emporia in October 2012, Steen & Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social net[...] Tactics Subscribers Read More...

Marmite Anyone?

Social Media Campaigns, Technology Lab

Robbie Williams, Leona Lewis among top acts taking the stage in Unilever show to jump-start the holidays and promote Marmite Gold.

Love it or hate it, the Marmite spread is a British classic. So last holiday season, the Unilever brand took its “rightful” place: center stage at the official Oxford Street Christmas Lights switch-on party in London to celebrate the launch [...] Tactics Subscribers Read More...

The Nice List 2.0

Mall Websites, Technology Lab

BeMerrySanta.com’s magical online badge generator is a handy little tool that gets children on the Nice list.

Getting on Santa’s Nice List used to be solely a matter of character, but not anymore. With a growing number of children to monitor, things are getting busier in the North Pole, so now it seems parents are puling all the stops to give their ch[...] Tactics Subscribers Read More...

Itching To Win

Apps, Technology Lab

Facebook was the platform for the 12-day contest, but shoppers still had to make the trip to Lakeside to claim their prizes.

Getting a new iPad for free is not the kind of news that you keep to yourself. It’s worth sharing with family and friends, and it makes an ideal social media post. That’s at least the rationale behind the scratch-and-win contest that the UK�[...] Tactics Subscribers Read More...