Forest City Showcase

Mall Websites, Technology Lab

The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.

Nick Verreos and Jeannie Mai love fashion and they’re out to find America’s next chic stylist among those who shop at Forest City Enterprises (Forest City) malls. Verreos being a Project Runway designer and red carpet host, and Mai juggli[...] Tactics Subscribers Read More...

Back to the Digital Drawing Board

Mall Websites, Technology Lab

Rockland Centre transforms its static website into a more flexible hub from which to manage all of its digital initiatives—from sales promotions to social campaigns.

Consistency has been the goal in marketing for a long time. Malls have put a lot of effort into delivering the same message across all promotional platforms at their disposal—from print ads to websites. Doing so, they thought, would reinforce [...] Tactics Subscribers Read More...

Marquee Moments

Technology Lab, Technology News

Retail customers can enjoy their few minutes of fame with playful cameos inserted via app in movie blockbuster scenes.

Here are some brand mashup ideas for you: insert one of your mall’s campaign taglines in a movie blockbuster clip or let shoppers place themselves in the scene. Percy3D came up with those ideas and says it can make them happen with its PercyFX[...] Tactics Subscribers Read More...

They Liked It

Social Media Campaigns, Technology Lab

More than 40 retailers made themselves even more likeable by offering special discounts and BOGO deals at Stockland Merrylands’ first Facebook Party.

Stockland Merrylands was pretty tight-lipped about the deals it would offer fans at its first Facebook Party. The Australian center kept the suspense high, right up until two hours before the party got under way. When details of the perks came o[...] Tactics Subscribers Read More...

Green Deals

Technology Lab, Technology News

Groupon hasn’t quite become a verb yet, but it’s solidifying its lead as a synonym for online group buying in Singapore.

YouTube Warriors

Social Media Campaigns, Technology Lab

Canada’s Scarborough Town Centre and Vaughan Mills take their holiday marketing battle to the Web

The battle for holiday mall shoppers moved from traditional media to the Web last year, with YouTube as one of the key fields. That’s where Scarborough Town Centre (STC) fought to gain some ground on its many competitors, using a Gift Ideas vi[...] Tactics Subscribers Read More...

Come Sled with Me

Social Media Campaigns, Technology Lab

A $1,000 prize awaited the winner of this holiday contest that garnered plenty of media coverage and some online buzz too.

Santa, a snowmobile, interactivity? Yep, shoppers responded. Over three weekends last December, they headed over to Centerpoint Mall in Toronto, Canada to have their photo taken with Santa on his snowmobile as part of the multimedia brand experi[...] Tactics Subscribers Read More...

Pinterest Makes Its Mark

Social Media Campaigns, Technology Lab

The effectiveness of and consumer interest in visual communication is driving the growth and success of the social network.

Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that the Web’s most popular social n[...] Tactics Subscribers Read More...

Three, Two, One, Launch!

Mall Websites, Technology Lab

If you’re going to invest a big chunk of change on developing a holiday micro-site, you might as well find multiple uses for it.

Canada’s Place d’Orleans made the most of its MyNorthPortal.com site last year, expanding it from a sales support vehicle into a social media portal. “Trying to stay current and in-line with our savvy digital demographic, we decided to [...] Tactics Subscribers Read More...

Once Upon a Mall

Mall Websites, Technology Lab

This Christmas 2011 marketing story begins in shoppers’ closets, with an all-star cast of ugly sweaters.

Shoppers eagerly signed up on Inland Western’s HolidayFunForAll.com micro-site. After answering a few basic questions, they uploaded a photo of their worst sweater for a chance to win a $100 mall gift card. This little “knitmare” story, as[...] Tactics Subscribers Read More...