Merry Norte

NorteShopping updates its holiday set with high-tech face tracking system, augmented reality and social media uploads.

Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose [...] Tactics Subscribers Read More...

Joy to the App World

Apps, Technology Lab

Just as shoppers were getting used to malls sizing down their online experiences to fit mobile devices, Brazil’s Rio Design Barra decided to go big.

Last fall, Rio Design Barra turned its digital touch-screen totems into giant iPads and iPhones to promote its new mobile app, which Bitix created. Supported by colorful campaign signage, the boards not only educated shoppers on the free app�[...] Tactics Subscribers Read More...

Holiday Bytes

Social Media Campaigns, Technology Lab

If gift shopping triggers the most holiday stress, food has to be among the most effective pleasure generators.

Last year, the L.A. Times invited its readers to contribute to one food-related tradition: the cookie bake-off. But instead of merely giving people a few tips on how to host bake-offs at home with friends, the newspaper’s Food Section editors [...] Tactics Subscribers Read More...

Apps Anyone?

Apps, Technology Lab, Technology News

The December holidays are the perfect time to unveil new features for your shopping center’s loyalty-building app.

If you’re going to plan an upgrade of your shopping center app, the holiday is a great time to launch new service-oriented features. Here are a couple of apps that will give you a few ideas on some capabilities to add: RED STAMP Compatib[...] Tactics Subscribers Read More...

Mega Store Goes Micro

Pop-Up Stores, Technology Lab

Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com

Walmart might be a retail giant known for its expansive stores, but last holiday season its marketing mind proved to be more nimble than one might have expected. For the entire month of December, Walmart operated two micro-stores in California: [...] Tactics Subscribers Read More...

Seeking Strength in Numbers

Technology Lab, Technology News

“Groupon Powered by Westfield” program launched to deliver Australia-wide promotions, as well weekly retailer deals across a network of 24 cities.

A shopping center developer has finally caught the Groupon bug. Westfield has entered into a partnership with the group buying website with plans to offer value deals and savings of up to 70 percent off from retailers in 24 cities across Austral[...] Tactics Subscribers Read More...

Cracking the Google SEO Code

Mall Websites, Technology Lab

Westfield London jumps to the top of the search engine’s list with enhanced PR activity and a tweak of its website.

Westfield London was ranked sixth in Google under the search term “London Shopping” back in February 2010. By the end of that year, the UK center was topping the list of results for that term, as well as for “shopping centres London” and[...] Tactics Subscribers Read More...

The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?

As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.

Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

Can You Spot an Android?

Technology Lab, Technology News

Humanlike retail window mannequin can interact with shoppers, display 60 different types of emotions.

Science fiction writers will need to get busy if they are to surprise their readers because the boundaries of reality are being pushed further and further every day. Not so sure? Have a look at this video of Tokyo department store Takashimaya’[...] Tactics Subscribers Read More...