To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

Melissa Data, a direct marketing software and services company, shares 10 e-marketing tips after reviewing its customers campaigns.

At Coquitlam Centre, contestants had 90 minutes to assemble and model an outfit with a $150 budget. The contestant with the most Facebook “Likes” won an additional $250 gift card.

Thanks to carefully-slipped rumors and social media, CentrO’s new store openings were massive hits.

To entice Forever 21 into leasing, Lime Ridge Mall challenged youth to show displays of friendship at the mall and answer a survey regarding the store.

Savvy marketers are turning to mobile devices to drive shopping center engagement.

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

Adopting a “bricks and clicks” strategy might be the way to save small business retailing.

Shoppers had to be quick to be among the first to answer social media queries or complete tasks daily to earn themselves $20 HIP gift cards.