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Social Media Campaigns

The Everything Fashion & Lifestyle Video Mag

Social Media Campaigns, Technology Lab

Small-budget center makes a big impact economically with a digital Christmas magazine edition.
Less is more, if you get marketing right. It’s what the creative team at Markedet shopping center in Haugesund, Norway always tries to remember each time it has to produce yet another promotional campaign on a dime. As the smallest of three[...] Tactics Subscribers Read More...

Character-Building Holidays

Social Media Campaigns, Technology Lab

“Eighth Day of Facebook” page and good behavior badges website turn a predictable promotional idea into something a little more unexpected.
Posting a “12 Days of Christmas” list on Facebook wasn’t a terribly original idea last holiday season. However, you had to produce something pretty special to make it onto the social media site’s own “12 Days of Facebook” roster, and[...] Tactics Subscribers Read More...

Scan, Touch & Win

Technology Lab, Technology News

QR code coupons were the keys to activate Promenades Cathédrale’s touchscreen kiosks and play to win retailer gift cards.
With a name like Promenades Cathédrale, you’d expect this Canadian mall to be keen on upholding old traditions. Last holiday season, though, it swapped church bells for high-tech tools to entertain shoppers. From November 25 through Christ[...] Tactics Subscribers Read More...

Shop Shape

Apps, Technology Lab

Kanyon managed to attract 6,000 customers to its Kanyon Fit app, which tracks everything from their daily calorie intake to their exercise regime.
Just how buff can you get during two hours of shopping at Kanyon? No, we don’t know either. But you would if you’d been at the Is­tanbul, Turkey center last fall year, among the adepts of “Kanyon Fit,” a fitness app that the center deve[...] Tactics Subscribers Read More...

The Twitter Test

Technology Lab, Technology News

College professor uses Twitter to test the emotional impact and effectiveness of commercials that aired during the Super Bowl.
Piyush Kumar, a marketing professor at the University of Georgia’s Terry College of Business, thinks he might have found a way to use social media to gauge the effectiveness and emotional impact of advertising. For his first high-profile test,[...] Tactics Subscribers Read More...

Luxe Blogging

Social Media Campaigns, Technology Lab

Westfield London’s The Village luxury enclave acts as an online gateway to retailers’ social media feeds
Keeping up with social media life is turning into a full-time job, as more brands strive to generate word-of-mouth advertising online. The Village, Westfield London’s luxury enclave, has made the task a little less daunting for shoppers by [...] Tactics Subscribers Read More...

The Mall Games

Mall Websites, Technology Lab

Artea Shopping Centre’s online game lets customers assume different mall staff roles to score free movie passeswe
Artea shopping center in Leioa, Spain doesn’t give out prizes to just anybody. Only those who can prove that they are the best mall employees should aspire to earn Artea’s coveted prizes: free movie passes for two at Cinesa Artea. These aren[...] Tactics Subscribers Read More...

The Memory Boosters

Technology Lab, Technology News

Newad’s $8 million investment will see 3,500 additional digital billboards pop up in retail and entertainment venues in major Canadian markets.
If you want consumers to recall your brand, you have to follow them wherever they go. Yes, even to the washroom. That’s what Newad, a Canadian-based out-of-home advertising agency is doing. It is currently adding 550 new-generation digital boa[...] Tactics Subscribers Read More...

The Hypnotyzing Potion

Technology Lab, Technology News

With its skyscreen, The Place has gained an additional entertainment venue whose focus and purpose it can change anytime it wants.
The rumor mill was active this past November 21 in the central business district of Beijing, China. As the story goes, an unidentified man drove up to The Place shopping and entertainment center, sat down in a lounging chair, flipped opened his [...] Tactics Subscribers Read More...

Letting The Geeks Do Their Thing

Mall Websites, Technology Lab

Gateway Theatre of Shopping turned to specialist firm to generate online advertising revenue
On any given month, South Africa’s Gateway Theatre of Shopping (Gateway) sees more than two million people roam its halls. That makes it an attractive location for advertisers looking to connect with consumers. The demand is certainly big enou[...] Tactics Subscribers Read More...
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