The Technical Challenge

Customer Service, Services, Technology Lab

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting in the game with wireless promotions and searchable websites.

New technologies are everywhere, whether you realize it or not. In many cases, cutting edge technology is built right into the very bones of the mall. When Forest City Enterprises decided to host the MAXI winning program, Symphony in Lights at i[...] Tactics Subscribers Read More...

Catch the Wave

Social Media Campaigns, Technology Lab

Canada’s Marché Central got shoppers engaged with an interactive online contest.

Shoppers in Montreal, Canada, were busy picking out gifts online this past Christmas season and Marché Central couldn’t have been happier. From 19th to 24th December, Marché Central ran the Catch the Wave interactive online contest, which ga[...] Tactics Subscribers Read More...

Catching On: A Q&A on Web-based Communication

Social Media Campaigns, Technology Lab

Kathryn Tector and Cynthia Vossah of Canada’s T4G share their views on the growing importance of social media in retail marketing.

Q: What is the current state of consumer communications in the retail sector?

A: Some retailers have been successful in shifting their communications strategy from product focused to emotion focused. With so much choice for where consumers cou[...] Tactics Subscribers Read More...

Addicted to Style

Style Lounge, Technology Lab

Brent Cross launched a website for those interested in fashion, featuring seasonal trends and gift voucher details.

Brent Cross in London is pushing its personal styling service in a big way. The shopping centre has launched TheFashionFix.co.uk, a site entirely dedicated to the service and where fashionistas as well as the style impaired will find all the [...] Tactics Subscribers Read More...

The Men’s Club

Style Lounge, Technology Lab

Unirea Shopping Center, Romania, gives men a helping hand when it comes to shopping.

www.UnireaShop.ro Let’s face it, men don’t like to waste time in shops. They may like to browse for merchandise, but rarely will they last too long wandering aimlessly amidst seemingly endless aisles. That’s why Unirea Shopping Center ([...] Tactics Subscribers Read More...

Wish & Win

Mall Websites, Technology Lab

Queensmere Observatory catered to a multi-ethnic clientele with its electronic communications campaign.

More than 1,800 shoppers headed to Queensmere Observatory in Slough, UK, last holiday season for a chance to reconnect with loved ones living abroad. From 13th through 15th December, the shopping centre and event management specialist, Zanadu[...] Tactics Subscribers Read More...

Find Your Go

Social Media Campaigns, Technology Lab

Taubman Centers launches back-to-school campaign with event where students can create their own personalized avatar.

Have you created your own avatar lately? An avatar is a virtual cartoon-like representation of a person that, in many cases, can also walk and talk online. It's a toy of the latest Web 2.0 environment that has online surfers talking, both virtua[...] Tactics Subscribers Read More...

Mother Nature’s Little Helpers

Mall Websites, Technology Lab

GaiaShopping is inviting children to join the EcoMiúdos programme and set off on a mission to save the environment.

www.GaiaShopping.pt In line with its sustainability mandate, and to encourage customers to implement good environmental practices, GaiaShopping developed the children-focussed and community minded EcoMiúdos programme, inviting all children i[...] Tactics Subscribers Read More...

Brookfield’s B.E.S.T.

Mall Websites, Technology Lab

Brookfield Properties uses its online presence to communicate the company’s commitment to being environmentally friendly.

www.BrookfieldProperties.com Brookfield Properties main Website plays a major role in communicating the company’s commitment to minimizing its environmental footprint and promoting the use of efficient management systems and tenant practice[...] Tactics Subscribers Read More...

Inspired Reading

Mall Websites, Technology Lab

Lakeside’s seasonal magazine has an influential presence on the Web and is backed up by the NTXbook Media technology.

www.Lakeside.uk.com With a name like Inspired, Lakeside’s consumer magazine can’t afford to be dry and static. And it isn’t. The UK shopping centre’s seasonal magazine has a dynamic presence on the Web, supported by technology that US[...] Tactics Subscribers Read More...