Les Quatre Temps, Movingdesign pair up to produce an audiovisual display that entertains shoppers, while supporting the Parisian center’s specialty leasing program.

GPS-based app has shoppers chasing virtual bubbles to earn loyalty rewards, discounts and vouchers, and even “blow” bubbles to friends via social media.

Students enter to win prizes using WeChat mobile app, as six Chinese properties host sales promotion. Other tactics included mall-based checkpoint venues for student orientation.

The  Big Picture presents Asia mall’s visual content in mosaic of 664 LED displays, connects venue to convention goers, tourists, local workers, and shoppers.

Cherry Hill Photo extends the magic of children’s visits with Santa with app-based mobile experience.

One thousand pictures of Singapore and its residents made up the virtual fireworks generated on Flickr by Yahoo! system, giving the 300 attending guests one heck of a show.

Entrepreneurs making everything from bottled water to bedding to GPS pet trackers hope to get their products on the mass retailer’s shelves.

Why did it take so long for someone to figure out that giving shoppers discounts just for showing up in a store would likely draw the crowds?

Coffeehouse chain hopes that its @tweetacoffee campaign will catch on, drive sales.

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.