Billings Bridge Fans Turn Stylists

Social Media Campaigns, Technology Lab

Facebook supporters provide fashion reviews that feed word-of-mouth advertising and complement Canadian mall’s straight advertising copy.

Here’s one way to drop sales hints subtly: ask shoppers for style advice. Canada’s Billings Bridge Shopping Centre is doing it on Facebook, and it seems to be working. Early in the New Year the center posted pictures of four watches, same[...] Tactics Subscribers Read More...

Stockland Merryland Has Shoppers All Pumped Up

Social Media Campaigns, Technology Lab

Superheroes of all ages take over the Australian center on-site and online to take part in special events, competitions.

It’s Superhero Month at Australia’s Stockland Merrylands. Through January 31, visitors will get to have breakfast with Thor, shake hands with Spider-Man and slip on a power suit for a chance to win prizes in a lineup that’s meant to keep k[...] Tactics Subscribers Read More...

Blowing Bubbles

Social Media Campaigns, Technology Lab

GPS-based app has shoppers chasing virtual bubbles to earn loyalty rewards, discounts and vouchers, and even “blow” bubbles to friends via social media.

If you think blowing bubbles is only child’s play, think again. The bubble blower at Kanyon had grown-up shoppers captivated and engaged earlier this month when the Turkish center held a virtual coupon promotion. The folks at WeBubble broug[...] Tactics Subscribers Read More...

Hüman Coupons March Into IKEA Richmond

Social Media Campaigns, Technology Lab

Why did it take so long for someone to figure out that giving shoppers discounts just for showing up in a store would likely draw the crowds?

How do you get 10,000 people to attend a store launch on a Wednesday morning? Turn them into human coupons, like Leo Burnett did for IKEA Canada this past April. Instead of handing out paper or digital coupons to lure shoppers through the doors [...] Tactics Subscribers Read More...

Starbucks and Twitter Pair Up

Social Media Campaigns, Technology Lab

Coffeehouse chain hopes that its @tweetacoffee campaign will catch on, drive sales.

When was the last time that you sent someone a ‘thinking of you” card? Chances are e-mail and Facebook posts are now your go-to media, and Starbucks would like to add Twitter to that list. The coffee chain and social network have joined forc[...] Tactics Subscribers Read More...

Pro Shopper Gives Musgrave Centre a Social Media Boost

Social Media Campaigns, Technology Lab

South African center offered dream job to young fashion blogger and junior designer it found after running social media recruitment campaign.

A dream job is by definition a long shot. Really, how often does a mall fanatic get paid to shop? Last October must have been Brett Robson’s lucky month then because that’s when she saw Musgrave Centre’s notice for a contract position that[...] Tactics Subscribers Read More...

It’s All About the Lights

Social Media Campaigns, Technology Lab

Nightly light show illuminated summer nights to help Bostonians (re)discover the joys of “staycations” and give them a destination for dates or family outings.

Holiday purists might see a summer light show as anticlimactic, but not Bostonians. Bedazzled by Faneuil Hall Marketplace’s Blink! With the Holiday Pops, the light and music show that Parker 3D produced for the center last Christmas, they are [...] Tactics Subscribers Read More...

Garden Rendez-vous

Social Media Campaigns, Technology Lab

Santafé Medellín wows its visitors with a carpet made of 125,000 flowers, boosts traffic by 20 percent.

Every summer, the City of Medellín, Colombia, shows itself off in full bloom with a high-profile flower fair. Last year, Santafé Medellín shopping center jumped at the PR opportunity the event presented and tried to generate some buzz of its [...] Tactics Subscribers Read More...

From Hobbyists to Entrepreneurs

Social Media Campaigns, Technology Lab

Swansea Mall among JLL-managed shopping centers showcasing child-operated businesses.

You won’t find Alise’s Bag Boutique on any Forbes 100 list, but the Swansea Mall pop-up did give its 13-year-old owner valuable retail experience. Alise Holewiak was among the winners of the Kids, Inc. online contest, a Jones Lang LaSalle in[...] Tactics Subscribers Read More...

Pampers Welcomes Royal Baby

Social Media Campaigns, Technology Lab

Knit one, purl one? Forget that. Pampers chose to knit its Royal Baby gift blanket with well-wishing consumers’ tweets.

Consumer product giant Pampers is among companies looking to profit from Britain’s obsession with the Royal Baby. With the help of its agency, Saatchi & Saatchi London, the company recently developed a social media campaign in which it invited[...] Tactics Subscribers Read More...