Come Sled with Me

Social Media Campaigns, Technology Lab

A $1,000 prize awaited the winner of this holiday contest that garnered plenty of media coverage and some online buzz too.

Santa, a snowmobile, interactivity? Yep, shoppers responded. Over three weekends last December, they headed over to Centerpoint Mall in Toronto, Canada to have their photo taken with Santa on his snowmobile as part of the multimedia brand experi[...] Tactics Subscribers Read More...

Pinterest Makes Its Mark

Social Media Campaigns, Technology Lab

The effectiveness of and consumer interest in visual communication is driving the growth and success of the social network.

Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that the Web’s most popular social n[...] Tactics Subscribers Read More...

Merry Norte

Facebook, Social Media Campaigns

NorteShopping updates its holiday set with high-tech face tracking system, augmented reality and social media uploads.

Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose [...] Tactics Subscribers Read More...

Holiday Bytes

Social Media Campaigns, Technology Lab

If gift shopping triggers the most holiday stress, food has to be among the most effective pleasure generators.

Last year, the L.A. Times invited its readers to contribute to one food-related tradition: the cookie bake-off. But instead of merely giving people a few tips on how to host bake-offs at home with friends, the newspaper’s Food Section editors [...] Tactics Subscribers Read More...

The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?

As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.

Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

12 Days of Parking

Customer Service, Services, Social Media Campaigns, Technology Lab

Mall of America counts down the days to Christmas with a social media contest to win free day parking and a mall gift card

Last December 13, holiday shopping at Mall of America (MOA) got a whole lot easier. That's when the top tourist destination launched "The 12 Days of Parking," a contest in which MOA reserved a dozen front-row parking spots to give away over the [...] Tactics Subscribers Read More...

Inorbit’s Big Leap

Social Media Campaigns, Technology Lab, Technology News

Inorbit Mall’s online marketing strides led to some coverage in the DNA Navi Mumbai and Mid-Day newspapers.

When Saurabh Benjamin became an Inorbit Mall Facebook fan last summer, he probably had no idea that he would be helping the Indian shopping center reach an important marketing milestone. But he did, becoming the mall's 100,000th fan on the socia[...] Tactics Subscribers Read More...

Anything? Really?

Facebook, Social Media Campaigns

Letting shoppers pick their own competition prizes might sound pricey, but it could be the way to boost sales in the long run.

It might sound risky, but the Arc shopping center in Bury St. Edmunds, UK ran a competition last September that allowed customers to pick their own prize from any shop. “The Snap It, Like It, Win It!” competition took place on Facebook, w[...] Tactics Subscribers Read More...

The Magic Number

Social Media Campaigns, Technology Lab

Grappa Group devised a metric that would allow marketers to set fan-base targets in relation to the size of their property. That optimal ratio: 0.2 percent fans per square foot. So, a 100,000 square-foot center should aim to get 200 fans.

The notion of social media performance remains a foggy one for shopping center marketers, but one UK PR and communications consulting firm is attempting to provide some clarity in the matter. This past March 1, London-based Grappa Group began[...] Tactics Subscribers Read More...