Got Klout?

Social Media Campaigns, Technology Lab, Technology News

The industry is increasingly adopting social media, and having a massive online presence isn’t necessarily better than having a meaningful one.

If you want a bigger following on Twitter, run an aggressive sales promotion that requires shoppers to sign on to the network to participate. Done. What happens beyond that is anyone’s guess. That’s the reality of social media. While the tec[...] Tactics Subscribers Read More...

Switched On

Sales Promotions & More, Social Media Campaigns, Technology Lab

To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.

The Light in Leeds, UK is tweeting its way to the top of shoppers’ to-do lists. On July 1, the retail and leisure center launched the Tweet Yourself promotion to reward some 2,000 followers with daily perks—from discounts to special offers t[...] Tactics Subscribers Read More...

Girlfriends Know Best

Mall Websites, Social Media Campaigns, Technology Lab

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

The Wet Seal Inc. gained more than one million Facebook fans in 2010 for a reason. The California-based fashion retailer seems to understand how much social interaction impacts the shopping experience and consumption habits of its target custome[...] Tactics Subscribers Read More...

Best Dressed For Less

Social Media Campaigns, Technology Lab

At Coquitlam Centre, contestants had 90 minutes to assemble and model an outfit with a $150 budget. The contestant with the most Facebook “Likes” won an additional $250 gift card.

Here's a challenge: take a $150 mall gift card, hit the shops and purchase an entire outfit in less than 90 minutes. That's what Canada's Coquitlam Centre recently asked 15 contestants to do in its Best Dressed for Less Fashion Challenge. They a[...] Tactics Subscribers Read More...

CentrO’s Rumor Mill

Social Media Campaigns, Technology Lab

Thanks to carefully-slipped rumors and social media, CentrO’s new store openings were massive hits.

Last fall, Germany’s CentrO shopping center pulled off the most successful store openings in its 14-year history, thanks in part to a social media campaign dubbed “CentrO Goes Viral.” First, the center and its agency spread rumors about[...] Tactics Subscribers Read More...

The BFF Challenge

Leasing, Shopping Center Business, Social Media Campaigns, Technology Lab

To entice Forever 21 into leasing, Lime Ridge Mall challenged youth to show displays of friendship at the mall and answer a survey regarding the store.

Last October 14, Canada’s Lime Ridge Mall offered shoppers a challenge: to display their friendships in public for a chance to instantly win a gift card. The mall was really on a mission to impress Forever 21 executives during their mall tour,[...] Tactics Subscribers Read More...

Give Shoppers the Floor

Mall Websites, Social Media Campaigns, Technology Lab

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

The days of you telling shoppers what constitutes quality, value and desirability in a product or service are gone. While it’s important for you to make your marketing statements, don’t expect shoppers to take your word for it. Chances are, [...] Tactics Subscribers Read More...

The 12 Tweets of Christmas

Social Media Campaigns, Technology Lab

Shoppers had to be quick to be among the first to answer social media queries or complete tasks daily to earn themselves $20 HIP gift cards.

Shoppers earned every prize that America’s Harlem Irving Plaza (HIP) gave away a couple of Christmases ago during its “Twelve Tweets of Christmas” contest. Some howled like wolves right in front of the customer service center, others went [...] Tactics Subscribers Read More...

The Everything Fashion & Lifestyle Video Mag

Social Media Campaigns, Technology Lab

Small-budget center makes a big impact economically with a digital Christmas magazine edition.

Less is more, if you get marketing right. It’s what the creative team at Markedet shopping center in Haugesund, Norway always tries to remember each time it has to produce yet another promotional campaign on a dime. As the smallest of three[...] Tactics Subscribers Read More...

Character-Building Holidays

Social Media Campaigns, Technology Lab

“Eighth Day of Facebook” page and good behavior badges website turn a predictable promotional idea into something a little more unexpected.

Posting a “12 Days of Christmas” list on Facebook wasn’t a terribly original idea last holiday season. However, you had to produce something pretty special to make it onto the social media site’s own “12 Days of Facebook” roster, and[...] Tactics Subscribers Read More...