Live & Let Live

Community Room, ICSC U.S. MAXI Awards

Lougheed Town Centre’s “Live & Let Live Project” brought home both a MAXI award and a Maple Leaf Award. The Project brought together diverse members of the community to fight teenage violence, bullying, addiction, and other issues impacting teens.

Bringing home both a MAXI Award and a Maple Leaf Award is the Live & Let Live Project at Lougheed Town Centre in Burnaby, British Columbia. Live & Let Live brought together diverse members of the community to fight teenage violence, bullying, sp[...] Tactics Subscribers Read More...

Movers & Shakers: Eileen Connolly

Shopping Center Business

Tactics Magazine interviews Eileen Connolly, director of retail marketing, Donaldsons.

Michelle Daniels (for Tactics UK): How did you become involved in the shopping centre industry? Eileen Connolly: I originally trained as a teacher of physical education and had never wanted to do anything else. At the age of 21, I took a yea[...] Tactics Subscribers Read More...

A Wonderful Trip

Community Room, Entertainment, Special Events

Bonnie Doon Shopping Center’s shoppers had the chance to win a trip with Santa to his old neighborhood—Nunavut.

If you're looking for an exciting Christmas extravaganza, look no further than Bonnie Doon Shopping Centre in Edmonton, Alberta. Last Christmas the centre created a contest designed to increase donations to the Edmonton Christmas Bureau, to targ[...] Tactics Subscribers Read More...

Pump Up the PR Volume

Community Room, Shopping Center Business

Make headline news—without breaking the bank. Done properly, PR can turn a mediocre retail scheme into a success.

by Bryony Parkin Of all the tools available to shopping centre marketers, PR seems to be the most hit and miss. However, done properly, it can turn a mediocre retail scheme into a success. The key is to play to your strengths and remain focus[...] Tactics Subscribers Read More...

Piecing it Together

Shopping Center Business

Strategic planning and research fill the gap that separates thriving shopping centres from merely operational schemes. Done right, they can offer corporate and on-site marketers critical insight into consumers’ minds, and access to their wallets.

Story by Myriam Beaugé John Spilsbury may as well have been a shopping centre professional. The London engraver and mapmaker who produced the first-ever jigsaw puzzle in 1767 using a sheet of hardwood and a fine-bladed marquetry saw, gave Br[...] Tactics Subscribers Read More...

Delivering Your Message

Advertising Creative Design, Design Studio

Even when you do nothing, you’re communicating something. When it comes to communications within your mall, the argument still holds. Shoppers are definitely picking up on all sorts of messages being sent—whether you mean to send them or not.

There's a school of thought amongst academic types who study such things that says, "You can't not communicate." No matter what you do, even when you do nothing, you're communicating something. When it comes to communications within your mall, t[...] Tactics Subscribers Read More...

Advertising and Communications: The Power of Outsourcing

Design Studio, Shopping Center Business

It’s official, you can’t do everything. For a business as vast and complex as a shopping center, communicating with an endless array of interested parties can become a logistical nightmare. Before you make your next advertising or communications outsourcing decision, take a moment to talk to these sources.

It’s official, you can’t do everything. These days, on the job demands seem to be growing exponentially. For a business as vast and complex as a shopping center, communicating with an endless array of interested parties can become a logistic[...] Tactics Subscribers Read More...

Enterprising Kids

Community Room, Sales Promotions & More

Encouraging entrepreneurial spirit among young people ages 6 to 15 was the focus at St. Albert Centre. Kids were invited to get a head-start on their future business careers with a program that helped them to set up shop and sell their products in the mall’s common area.

Encouraging entrepreneurial spirit among young people ages six to 15 was the focus at St. Albert Centre in St. Albert, Alberta during the past Spring Break. The mall invited kids to get a head start on their future business careers with a progra[...] Tactics Subscribers Read More...

Turning Teens onto Success

Community Room, Design Studio, Mall Clubs

Lehigh Valley Mall created a Teen Board to assist with various events. In return for their help, the teens learn about retailing, gain valuable experience, and get to take on special roles—merchandising, sampling, and modeling.

When marketing director Betsy Harting needed extra hands to help implement Lehigh Valley Mall's many initiatives for retailers, she hit upon the idea of a Teen Board. "We couldn't afford to hire models every time we wanted to do a merchandisi[...] Tactics Subscribers Read More...

Shoppers respond to the Chance to Win

Sales Promotions & More

Games of chance, along with contests and sweepstakes, are making consumers pay attention. Whatever the prize, shoppers want the chance to win and it doesn’t necessarily have to be a high-end payoff.

Ah, the good life. Sipping champagne by the pool, maybe a butler to refill the bubbly, even a housekeeper to tidy up. It’s an ongoing dream that nearly all consumers share. So offering the chance to make that dream a reality can go a long way[...] Tactics Subscribers Read More...