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A Priceless Gift

Charity Partnerships, Community Room

Colombian sister malls join forces with their shoppers to grant local children’s wish for an education
Any given month, a mall somewhere in Colombia is raffling off luxury prizes. It’s become somewhat of a tradition, but two Parque centers in Bogota chose to do something different last holiday season. With growing social disparities, increasing[...] Tactics Subscribers Read More...

Glatt Offers Shoppers a Brand New Perspective

Décor Themes, Design Studio

Glatt displays aerial photographs of the center’s location and its surrounding areas
An exhibit at Glatt is giving visitors a bird’s eye view of the Swiss shopping center’s location and surrounding region. The installation consists of aerial photographs taken on a 1:1,500 scale and displayed on three floor plans spanning ove[...] Tactics Subscribers Read More...

Decor Illusion Draws Crowds

Décor Themes, Design Studio

Metropolis at Metrotown uses shoppers’ social media fixation to make its on-site experience more engaging and interactive
Metropolis at Metrotown has managed to create huge lineups in its center court by inviting shoppers to experience something that isn't quite there. The 60-second act is happening inside the Canadian center's Lightroom. Open to the public sinc[...] Tactics Subscribers Read More...

UNICO Champions Homeless Seniors Cause

Charity Partnerships, Community Room

Colombian outlet center hosted a 98-hour radiothon to raise awareness and collect donations for a local shelter
As the world’s population ages, concerns over the plight of seniors in need is growing, particularly in urban areas. Getting old with little means is tough enough, so just imagine adding homelessness and all the issues that come with it—from[...] Tactics Subscribers Read More...

The Piggyback Grotto

Décor Themes, Design Studio

intu Trafford Centre makes a lucrative deal with The Snowman and The Snowdog partnership
Exclusives are good for business during the holidays. With so many shopping centers competing on the same emotive elements—Santa, reindeer, cheeky elves, twinkling lights—the best way to get ahead is to be different. That's how intu Trafford[...] Tactics Subscribers Read More...

Broadway Christmas Crusader Campaign Focuses on Shopping Pain Points

Customer Service, Services

Australian center’s responsive holiday plan involves people and reindeer characters, not just tech
If you don’t want to hear the answer, don’t ask the question. It’s a pretty simple yet effective rule to follow in marketing. Well Broadway shopping center’s management team did survey consumers, and then built its 2014 Christmas Crusade[...] Tactics Subscribers Read More...

Place Ste-Foy’s Three-Punch Hit

Décor Themes, Design Studio

Canadian mall stretches its holiday marketing investment and reach with consistent story-branding line and multi-year creative series
One creative investment, three years of return and counting. That pretty much sums up the strategy that Canada’s Place Ste-Foy and Orangetango have implemented over the past holiday seasons. Back in 2012, the Quebec City mall commissioned l[...] Tactics Subscribers Read More...

Have You Planned Your #Unselfie Campaign Yet?

Community Relations, Community Room

#GivingTuesday is gaining popularity for all the good reasons
Black Friday and Cyber Monday are firmly set on retailers and shopping centers' annual holiday calendars, but another day of the week is gaining popularity: #GivingTuesday. Slated for the first Tuesday of December, it marks a time when individua[...] Tactics Subscribers Read More...

Before Twitter, There Were Pigeons

Community Room, Fundraisers

The Chantry honored the other messaging birds to commemorate the 100th anniversary of WWI
The are some golden rules to bridging generation gaps. Among them are finding a relatable way for people of different ages to communicate, and focusing on a common interest. The Chantry in Andover, UK, applied them both last year when it hosted [...] Tactics Subscribers Read More...

Late-night Singing a Hit at Cornmill

Entertainment, Special Events

UK mall hosted a choir competition with a Facebook twist.
Madonna’s “Like A Prayer” is not exactly your typical holiday choral work, but it helped one youth choir win £1,000 (just over $1,550) last year when the UK’s Cornmill Shopping Centre (Cornmill) held its Cornmill Chorus competition. The[...] Tactics Subscribers Read More...
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