Global Influencers Take Over Square One’s Social Accounts

Social Media Campaigns, Technology Lab

Seven style hounds offer up their own social accounts to boost the Canadian mall’s profile online, and take turns leading the #SQ1Takeover campaign during Fashion Week events.

The “think globally, act locally” motto seems to have resonated with the marketing strategists in charge of turning Square One shopping center into a premier fashion destination. Last month, they launched the #SQITakeover campaign in partner[...] Tactics Subscribers Read More...

Houndshill’s Social Media Success Was Sparked by Another Brand’s Ads

Social Media Campaigns, Technology Lab

CompareTheMarket.com’s meerkat campaign starring Aleksandr Orlov and Baby Oleg proved that it could be effective outside the realm of the insurance business, and even give a UK mall a hook for its competition.

You might not have heard of Baby Oleg, but at least 3.5 million people have. That’s good for the UK’s Houndshill Shopping Centre. It ran a successful competition last summer with the meerkat character as its theme, and managed to produce tha[...] Tactics Subscribers Read More...

Bendigo Treasure Hunters Get Smart

Apps, Technology Lab

Looking for retail treasure troves is still in vogue at the mall, but today’s kids want tech tools in their pirate navigation kits.

Don’t say it. We know there is something magical about watching kids fully engaged in an old-fashioned treasure hunt, panting noisily and sweat beading from their foreheads. The latter you will still get even with the hunt’s 2.0 version, whi[...] Tactics Subscribers Read More...

eMarketer Has the Trick to Saving Big on Video Ads

Technology Lab, Technology News

Pre-roll ads will give you the best value, but programmatic direct offers the best viewability rate.

All digital video advertising platforms are not created equal. Some cost more than others and the researchers at eMarketer have come up with a bottom-line breakdown. After pouring over TubeMogul platform data for 2014, they identified pre-roll a[...] Tactics Subscribers Read More...

Square One Steps Out to Move Up

Advertising Creative Design, Design Studio

Canadian upscale center spend $100,000-plus budget on brand spruce up to attract young professionals as it completes a $380 million renovation.

To move up in the world of retail, you’ve got to look and act the part. That’s what Canada’s Square One is doing right now. The Toronto center is in the midst of a $380m renovation with designs on attracting young educated professionals. T[...] Tactics Subscribers Read More...

Place Ste-Foy Shows Co-Branding Doesn’t Need to Be Dull

Sales Promotions, Sales Promotions & More

Orange Tango works its magic to give a mall a sporty edge, and a ski hill a little style.

The creative that agency Orange Tango recently designed for Place Ste-Foy demonstrates what co-op advertising should be: an opportunity for collaborating brands to leverage each other’s strengths to broaden their reach in a way that appeals to[...] Tactics Subscribers Read More...

The Harvey Nichols Brand Story Ends at the Till

Social Media Campaigns, Technology Lab

“Into the Woods” is the theme of choice, and the UK retailer weaves it through every facet of its holiday fashion campaign.

It is one thing to splurge on a slick advertising campaign; it’s another to turn that investment into retail sales. Harvey Nichols tried to do both last November with its “Into the Woods” theme. “In the depths of the forest where time[...] Tactics Subscribers Read More...

Social Media In 2015: Targeted, Integrated and Fun

Technology Lab, Technology News

SocialCentiv’s Bernard Perrinne shares his four top tips for making progress on social networks.

Bernard Perrine, co-founder and CEO of SocialCentiv, predicts that businesses will find social media success this year by following these top engagement trends: 1. Targeting Audiences. Instead of trying to reach the masses to find a handfu[...] Tactics Subscribers Read More...

Is Your App Worth Pinning?

Apps, Technology Lab

Yes, Pinterest now let’s you pin more than images and links; you can also access apps and download them to your iOS device without leaving the platform.

That is the question remaining if you want to make the most of Pinterest as a marketing tool for your shopping center. The platform now allows users to pin whatever iOS app they come across, and download it to their iPhone or iPad from within th[...] Tactics Subscribers Read More...

Tabletop Shopping Coming to Neiman Marcus

Customer Service, Services

Retailer’s iLab and T1Visions turn simple furniture into powerful POS station where shoppers can browse products and will one day complete transactions.

The new tables that American retailer Neiman Marcus installed in its Austin, Chicago and Topango department stores’ shoe salons do more than spruce up the interior décor. They’re packed with product information that’s right at shoppers’[...] Tactics Subscribers Read More...