Dodier, A-Blast Deliver Text-Based Service to Malls

Sales Promotions, Sales Promotions & More

Shoppers launched at four U.S. properties, giving shoppers access to free Wi-Fi and retail perks through text messaging, and malls more big data to inform their marketing strategies.

Marketing agency Dodier & Company (Dodier) has teamed up with tech firm A-Blast to offer shopping centers and their tenants a turn-key service that delivers free Wi-Fi and retail perks to shoppers via text messaging—no app required. The joint [...] Tactics Subscribers Read More...

Opera Star Makes Cancer Appeal through Mall’s Big Screen

Community Room, Fundraisers

José Carreras shows up to sing for CentrO customers in digital flash-mob performance, as part of a campaign that raised nearly $110 million.

Knock, knock. Who’s there? José Carreras, the world-renowned opera singer who a couple of months ago knocked on the giant Video-Wall in Germany’s CentrO shopping center. That got the attention of shoppers who were sitting in or walking arou[...] Tactics Subscribers Read More...

Avaricum’s New Retailer Support Scheme: Job Dating

People on the Move, Shopping Center Business

Ten minutes is all that potential associates have to make an impression on the retailers who set up shop at the Avaricum center.

The Avaricum open-air center has just opened its doors in the heart of Bourges, France, and its retailers need staff. It’s trying job dating. Yes, it is yet another incarnation of speed dating. However, this time local residents looking for[...] Tactics Subscribers Read More...

Marketing Segmentation: Be Careful…And Sensitive

Shopping Center Business

Age, sex, occupation—are you really still relying on that to profile your shoppers? That type of over-simplified segmentation might actually steer you in the wrong direction.

Differentiation is an important concept in marketing. So too are segmentation and categorization. However, each can have a limited and, in some instances, limiting role to play. Like most things, the initial principles and applications are being[...] Tactics Subscribers Read More...

Malls for Top Destination

Catwalk Shows, Style Lounge

In the race to gain retail dominance, every shopper’s vote is a swing vote. Dufferin Mall runs on the accessible fashion platform.

Handshakes and photo ops are the foundation of grassroots campaigns. Dufferin Mall used them both profusely during Toronto Fashion Week with the Style Captured campaign. For two days in late October, models armed with branded signs turned the ci[...] Tactics Subscribers Read More...

UCM Does Black Friday

Social Media Campaigns, Technology Lab

The Vault Files’ Gaby Burger is ready to take the #SnapFriday competition winner on a $500 shopping spree.

Thanksgiving has been over in Canada for weeks, but Upper Canada Mall (UCM) is indulging its shoppers with another celebration borrowed from the U.S. calendar. Until November 26, they can follow UCM on Instagram, head to the mall to take a photo[...] Tactics Subscribers Read More...

Target: A Picture Is Worth a Thousand Sales Pitches

Social Media Campaigns, Technology Lab

The retail king of “cheap chic” has some fun turning mundane merchandise into memory-builders in social media campaign.

Target’s creative team seems to have found a new gear. The normally value-focused department store is using its Instagram platform to demonstrate how even the most mundane of products can be the triggers of something fun, imaginative, and unex[...] Tactics Subscribers Read More...

The Bay Caters (sort of) to the Snubbed Fall Wedding

Technology Lab, Technology News

Overshadowed by run-up to holiday season, fall weddings could be untapped source of fashion sales. This Canadian department store chain is giving it a go.

Here’s one way to jumpstart sales of dressy attire before Black Friday and the launch of the holiday shopping season: give fall weddings their props. Canada’s The Bay department store did it simply by adding the “What to Wear to a Fall Wed[...] Tactics Subscribers Read More...

Coquitlam Centre Bids Shoppers to Join Anti-Bullying Campaign

Charity Partnerships, Community Room

Mall’s online fundraiser will help back I AM SOMEONE Ending Bullying Society’s trial text-messaging service for bullied teens.

One in three adolescent students in Canada has reported being bullied, and Coquitlam Centre is doing something to help alter those statistics. The mall set up The Ultimate Online Auction, a site where shoppers can bid on a variety of products, s[...] Tactics Subscribers Read More...

Victoria Beckham: Let Shoppers Browse

Technology Lab, Technology News

Former Spice Girl turned fashion icon and designer has a split-content website that delivers two completely different online shopping experiences.

Notorious browsers can be the thorn in the side of many a store attendant. Online, though, British designer Victoria Beckham doesn’t seem to have any problem with them. On her website, she allows visitors to do exactly as they please—shop or[...] Tactics Subscribers Read More...