Drone Captures Americana Manhasset Ad Film Footage

Technology Lab, Technology News

Campaign includes short film shot on location at Lyndhurst Castle and Harriman Estate in New York, and 60-page luxe fashion book.

The line separating campaign creative from non-commercial art is getting thinner. Consumers’ demand for more emotive and social retail experiences has pushed advertisers to adopt storytelling as the means to present and promote their brands. T[...] Tactics Subscribers Read More...

Rockland Has Every Holiday Fashion Silhouette Covered

Social Media Campaigns, Technology Lab

Facebook “cheat sheets” make putting together an outfit a cinch for V, A, H, X, I or O bodies—footwear pairing included.

Broad shoulders, small hips, big chest, no waist—ah, the conundrum of making real bodies look great, especially for those holiday parties. Rockland shopping center’s marketing team has taken to social media to give its style-conscious client[...] Tactics Subscribers Read More...

John Lewis Gives Holiday Storytelling a New Edge

Advertising Creative Design, Design Studio

CGI, Google Cardboard among tools used to produce blended physical and digital imaginary world.

By now we know that John Lewis can tell a good story. The UK retailer’s “The Bear and The Hare” Christmas commercial stroke an emotional chord last year with a heartwarming, classic-style friendship tale. This year, though, it’s showing [...] Tactics Subscribers Read More...

GAP Digital Gift Guide Turns Clothing into Instruments

Mall Websites, Technology Lab

Retailer and recording artist Blood Orange use apparel stripes to let customers produce fresh track sounds to share on social media.

Forget about Black Friday and Midnight Madness deals. Gap has a much better reason for you to buy something from its holiday gift guide: making music with your new clothes. On a new microsite that it created with agency Wieden + Kennedy New York[...] Tactics Subscribers Read More...

Balloon Art + Twitter = Old Navy Selfiebration

Social Media Campaigns, Technology Lab

Retailer marks 20th anniversary with Warhol-style, Twitter-based campaign that made shoppers’ own birthday wishes come true.

The world doesn’t really need another selfie campaign, but fresh twists on balloon art for birthday parties are well overdue. Old Navy came up with one of them recently when it teamed up with tech innovation agency Deeplocal to create #Selfieb[...] Tactics Subscribers Read More...

UK Shopping District Out to Make Commuting More Manageable

Mall Websites, Technology Lab

RegentStreetOnline.com becomes go-to place for Londoners who don’t like to get stuck in car traffic or on a stalling tube line.

London’s Regent Street shopping district is one of the rare retails destinations whose marketers realize that traffic does not solely belong to personal motorized vehicles. Public transit is part of it too, which is why RegentStreetOnline.com [...] Tactics Subscribers Read More...

Chewing Up Marketshare: Apps for Fast Foodies

Apps, Technology Lab

Quick and reliable service is what coffeehouses and eateries are banking on to elevate the status of the fast-food experience they offer customers.

It’s now respectable for restaurants and coffeehouses to compete on speed. In fact, gaining speed has been the motivator behind some new retail app and website pilot projects this year, and these should make for an interesting battle for patro[...] Tactics Subscribers Read More...

Eglinton Square OPS Team Gets Creative

Community Room, Sustainability

DIY operations manager brings solar power to redesigned mall charging stations for electronic devices.

Good things can happen when you allow people to step out of their job boxes. That’s how, this past spring, Hector Valenzuela found out that he had talents beyond acting as Eglinton Square’s operations manager. He became a sustainability do-i[...] Tactics Subscribers Read More...

Beauty Brands Now Stashing Freebies in E-mails, Not Goody Bags

Technology Lab, Technology News

Goody bags are fashion show staples. That’s not necessarily a good thing if many of the beauty products they contain end up lost in the bottom of drawer or, worse, in the trash.

Marketers at two beauty companies are onto something that could prove to be a highly valuable freebie: knowledge. It doesn’t come in a bag, but in shoppers’ e-mail inbox. This past spring, L’Oréal Paris makeup director Elsa Morgan pres[...] Tactics Subscribers Read More...

Tanger’s Pink Pass or How to Be a Stylish Philanthropist For Just Ten Bucks

Community Room, Fundraisers

$10 mobile passes turn into donations to local breast cancer beneficiaries and the Breast Cancer Research Foundation.

Who says good deeds can only be accomplished painstakingly or require loads of money, for that matter? Tanger Outlets is proving just the opposite with its latest PinkSTYLE campaign. The developer is selling $10 mobile passes that give shoppers [...] Tactics Subscribers Read More...