One, Two, Three, Pull!

Bluewater gives the traditional Christmas cracker a technology twist.

Crackers are probably as British as Christmas gets. After all, London sweet-maker Tim Smith did invent them in the mid-19th Century. No wonder Bluewater (Kent, UK) managed to convince 46,628 shoppers to pull its virtual cracker last holiday seas[...] Tactics Subscribers Read More...

Have Any Picky Gift Pickers?

Customer Service, Services

Robina Town Center’s gift finder goes beyond the basics, and so do we with our own suggestions on how to present your retailers’ top merchandise.

Even with all the talk of personalized marketing, most malls still limit their online gift-finder search terms to the basic “Him”, “Her”, “Kids, “Teens.” Not Robina Town Centre, though. The Australian property hit the magical numbe[...] Tactics Subscribers Read More...

Fans for Hire

Social Media Campaigns, Technology Lab

France’s Alma Rennes shopping center helps local residents find work via Facebook. What have you done for your community lately?

Looking for work can be stressful, and entering the queue at a recruitment center darn right depressing. France’s Alma Rennes shopping center, however, has a different idea to connect the unemployed in its community with potential employers: i[...] Tactics Subscribers Read More...

Welcome to Planet Santa

Décor Themes, Design Studio

Scarborough Town Centre called on GES to create giant snow globes to contain displays that acted as vignettes of Santa’s journey around the world to entertain visitors and distract them from the long lineups.

A bearded senior who sleds around world in 24 hours, toy-making elves, and a reindeer with a glowing red nose? You might as well be on another planet. So Canada’s Scarborough Town Centre (STC) created one, Planet Santa, to keep visitors waitin[...] Tactics Subscribers Read More...

The Ideapolis Turns Christmas on its Head

Décor Themes, Design Studio

Art house SOFTlab of NYC creates INvertical tree made of 1,200-plus LED lights, then hangs it upside down above Siam Center’s atrium.

Familiarity is evidently not what Thailand’s Siam Center: The Ideapolis was going for when it collaborated with award-winning New York-based art house SOFTlab on its INvertical installation. To call the sculpture an upside-down Christmas tree [...] Tactics Subscribers Read More...

The Art of Play

Décor Themes, Design Studio

Who knew that recycled toys and sporting goods could make as good decorations as baubles and lights to trim a Christmas tree?

When you say something out loud, it starts to become real. The marketing team at Downtown Silver Spring in Washington (DC), USA, is just fine with that. “Re-Imagining the Holidays” is the celebration that it sponsors annually in partnership [...] Tactics Subscribers Read More...

MEC Champions Homeless Cause

Décor Themes, Design Studio

Shoppers come in from the cold to view mall’s Light of Hope installation, enter wishes on behalf of youth living on the street.

Canada’s Montreal Eaton Centre (MEC) surprised its holiday visitors yet again last year with an unusual installation. Supplier Studio Artefact created Lights of Hope, a contemporary five story work that celebrated winter lights and urban natur[...] Tactics Subscribers Read More...

Here Comes…Shrek Claus?

Décor Themes, Design Studio

DreamWorks Animation brings magic to GGP and Forest City malls with DreamPlace holiday cottage where friendly ogre and family would feel right at home.

General Growth Properties (GGP) and Forest City Enterprises (FCE) marketers are dreaming of a fantastical Christmas this year, and it looks like it's about to come true. A few of their malls will host DreamWorks Animation's inaugural DreamPlace,[...] Tactics Subscribers Read More...

Double Take

Sales Promotions, Sales Promotions & More

Canadian mall’s shopping event packed some fundraiser power, produced high weekday traffic numbers.

Canadian mall’s traffic-building shopping event packed some fundraising power Willowbrook’s 2013 Red Hot Charity Shopping Event wasn’t a Black Friday holiday launch per se. Still, it served as a pretty good dress rehearsal for what’s [...] Tactics Subscribers Read More...

Keeping the Faith

Sales Promotions, Sales Promotions & More

South Bay Galleria shakes off bad press, recovers from anchor tenant loss with holiday kick-off event that rallied the community and brought out more than a thousand carolers.

Watching 1,138 people caroling through the halls of South Bay Galleria last December 7, you wouldn’t have known that the California mall was under pressure. But what looked like a mere twist on the annual 1,000 Points of Light holiday kick-off[...] Tactics Subscribers Read More...