Westfield Labs Incubating New Retail Concepts

Apps, Technology Lab

Digital storefronts for Sony, Rebecca Minkoff and TOMS pop up on Westfield San Francisco walls, while Dine on Time food-ordering app debuts on iTunes.

OFF THE WALL… If you’re looking to increase tenant revenue in a fully occupied shopping center, start leasing the walls. We aren’t talking about funky advertising placements, but operating stores. A year ago that would have seemed like [...] Tactics Subscribers Read More...

The Circus Comes to Town

Catwalk Shows, Style Lounge

Sandton City and Audi had made an impression a while back with their “big top” show during SA Fashion Week. The South African mall brought back the theme for the holidays, this time with Zip Zap Circus, to help get kids off the streets.

Catwalk shows worthy of Fashion Week status don’t come cheap. But when Audi is there to back them up, you’ve got a few more options. Sandton City in South Africa began experimenting with the idea of generating alternative revenue by mashing [...] Tactics Subscribers Read More...

A Special Hatch

Sales Promotions, Sales Promotions & More

Stockland Merrylands features professional, amateur and student artists this Easter in eclectic Eggshibition.

Easter celebrations took on big proportions at Stockland Merrylands in Australia. They came in the form of an Eggshibition of nine giant eggs that commissioned Sydney artist Mike Trebert took four weeks to create. The artworks were meant to r[...] Tactics Subscribers Read More...

Clarke Quay Promotes Friends with Benefits

Sales Promotions, Sales Promotions & More

Singapore shopping center plays numbers game to boost traffic, increase loyalty club membership.

Here’s one way to build traffic: reward customers for shopping in packs. It’s the concept that Singapore’s Clarke Quay Central used for its “Friends with Benefits” March sales promotion. The larger the groups were, the deeper the eligi[...] Tactics Subscribers Read More...

Schoolyard Fashion Rules

Catwalk Shows, Style Lounge

Don’t be fooled: Kids have a strong fashion sense and they’re confident enough to express it. Even Fashion Guy John Chwyl learned a thing or two.

John Chwyl is Kingsway Mall’s go-to Fashion Guy, but even he turned to little stylists for back-to-school shopping advice. The Canadian mall calls them its Style Talking Kids, a group of youngsters who aren’t shy about expressing their opini[...] Tactics Subscribers Read More...

Entertainment on the Side

Sales Promotions, Sales Promotions & More

Belmont Forum hosts celebrity chefs to launch Forum Fresh food precinct, runs Camp Cuisine program for school children to discover a variety of foods and learn the benefits of eating fresh produce in season.

It’s no secret that shopping centers face an uphill battle in the foodie wars. The practicality of the one-stop shop is no longer enough to consistently produce queues in food courts, especially with the rising popularity of food trucks and ni[...] Tactics Subscribers Read More...

Millennials: The Challenge of Understanding a New Generation of Consumers

Technology Lab, Technology News

The attitudes and habits of the generation that has grown up accustomed to technology and the digital world demand new communication strategies from corporations.

The attitudes and habits of the generation that has grown up accustomed to technology and the digital world demand new communication strategies from corporations. They are the hyper-connected, avid consumers of digital content, as well as its[...] Tactics Subscribers Read More...

Face Value: Centre Commercial’s High-Profile Magazine Launch

Sales Promotions, Sales Promotions & More

French center won’t give out namesake publication for free. Readers will pay $16 per issue (more than $30 to have it home delivered) that will be packed with everything from investigative reports to interviews.

There was a time when shopping centers used the word “catalog” to describe the publications that they produced to promote their retailers. That moniker has since gone out of favor, replaced by “magazine” to fit the industry’s lifestyle[...] Tactics Subscribers Read More...

Samsung, Paypal to Ditch Passwords for Fingerprints

Technology Lab, Technology News

Purchasing goods using the Samsung Galaxy S5 smartphones now truly at shoppers’ fingertips, thanks to cloud-operated system to launch around the globe at the end of April.

Having shopping capability at one’s fingertips is about to become more than a figure of speech. Consumers with Samsung Galaxy S5 smartphones will soon be able to use fingerprint authentication to buy goods at PayPal merchants. Samsung recently[...] Tactics Subscribers Read More...

Speed Dating for Fonts

Technology Lab, Technology News

Some fonts are a match made in heaven; others, not so much. Just ask Aura Seltzer.

Web designer Aura Seltzer’s Type Connection tool could speed up your next marketing collateral project. The online game allows you to test the compatibility of different fonts, just as two soul mate-searching singles would during a speed datin[...] Tactics Subscribers Read More...