Art Student Shop Pops Up at Princes Mall

Charity Partnerships, Community Room

Young social entrepreneurs popped up at the Princes Mall last November to kick off the holiday season and raise money for charity.

The crew of 13 third-year students from the Edinburgh College of Art (ECA) took the meager £120 (just over $185) seed fund that they had obtained from their textiles course teacher and used it to set up their three-day Pass The Parcel pop-up sh[...] Tactics Subscribers Read More...

Shoppers Send Virtual Hugs via Facebook

Facebook, Social Media Campaigns

Facebook fans send out some love online for mall “huggers” to deliver to mall shoppers.

No need to give up on the warm and fuzzy side of Christmas, just because you’re in the Digital Age. Boulevard Shopping in Brazil made that case last year when it implemented a community relations program that delivered real hugs to mall shoppe[...] Tactics Subscribers Read More...

Shoppers Bid on Photo Shoots for Charity

Community Room, Fundraisers

People’s love of holiday photos make winter and school a little easier for homeless and low-income children.

Every October, people flock to child photographer Kim Lowe’s Two Birds Web page to bid on a professional holiday card photo shoot for their kids. What draws them to the site is that they not only have the services of a stylist and a hair/ make[...] Tactics Subscribers Read More...

Guns, Guards and Alarms: Securing Your Mall During the Holidays

Mall Security, Shopping Center Business

Adequate security training for mall staff and tenants, better emergency procedures among necessary steps to keep shoppers safe.

As movie character Forrest Gump famously said, “Stupid is as stupid does.” This slow-witted man’s wise words might as well apply to security. You can’t just turn it on and off at will. However, it’s also generally not considered wise p[...] Tactics Subscribers Read More...

Ocean Terminal Creates Digital Advent Calendar

Social Media Campaigns, Technology Lab

Shopper Traffic up, thanks to month-long online promotion run on Twitter, promoted on Facebook and mall website.

Advent calendars normally mark the 25-day countdown to Christmas, but Ocean Terminal reimagined the tradition last year. The Scottish center developed a digital advent calendar that would offer shoppers 34 daily retailer giveaways over four week[...] Tactics Subscribers Read More...

21 Million People’s Junk Becomes their Treasure

Community Room, Sustainability

Mercado de Trueque could prove become one of the City of Mexico’s best tactics to prevent 12 million tonnes of trash from ending up in the landfill each year, allowing people to swap their junk for fresh local produce

You don’t need to actually make it onto the Hoarders reality show to be guilty of junk piling. Just ask the 21 million residents of Mexico City. They produce 12 million tonnes of solid trash annually and only recycle 12 percent of it. But the [...] Tactics Subscribers Read More...

Gather Round for the Beauty Banquet

Sales Promotions, Sales Promotions & More

The UK’s Trafford Centre promotes beauty category via annual theatrical events.

The bounty that the Trafford Centre laid out for its shoppers and which won a BCSC Purple Apple Award last year was a feast, but not edible. Despite colorful appearances, every morsel featured at the UK mall’s Beauty Banquet was to be applied [...] Tactics Subscribers Read More...

Key To The Castle

Sales Promotions, Sales Promotions & More

Shane Hansraj won himself a $350,000 home. That’s not a bad reward for taking the time to drop by his local mall and tour a new residential development.

The Canadian city of Edmonton has become quite a dense market for shopping, but Southgate Centre (Southgate) managed to carve itself a nice marketing niche last spring through a partnership with the Creekwood Chappelle (Creekwood) residential de[...] Tactics Subscribers Read More...

Leasing Pins

Social Media Campaigns, Technology Lab

Online image galleries can do more than deliver eye candy at the start of a new fashion season. They can help improve your vacancy rates, too.

Pinterest is a no-brainer in fashion marketing, but it can be just as useful to promote a shopping center’s leasing developments. The Grove in L.A. uses the social media site to announce its leasing deals to shoppers. It created a “Coming So[...] Tactics Subscribers Read More...

Getting the Most of Facebook Ads

Facebook, Social Media Campaigns

Don’t waste your money on sidebar ads that just introduce your products. Use the space as calls to action and motivate your audience to start shopping.

The long-term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a perso[...] Tactics Subscribers Read More...