Innovation: From Concept to Strategy

Technology Lab, Technology News

In the competitive digital economy today, the challenge to innovate becomes almost obligatory. Business, technology, and a new paradigm of transparency.

We live in a changing reality where companies, regardless of size, strive to stay relevant all the time. For many business leaders, this means ensuring that the company is always equipped with the best technology and human resources capable to m[...] Tactics Subscribers Read More...

Got One!

Apps, Technology Lab

Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

There’s nothing that fascinating about seeing people walking around a mall with their mobile phones up in the air—they could be taking pictures of stores, fixtures or who knows what else. But add some seemingly erratic hand waving and skippi[...] Tactics Subscribers Read More...

The Big Coat Swap

Charity Partnerships, Community Room

Little Coat Big Coat appeal launched to much fanfare with actress Tina O’Brien calling on mall TV viewers to donate their pre-loved outerwear.

Here’s a trade-in deal that might awaken shoppers’ benevolent side: Manchester Arndale is offering customers 20-percent-off vouchers to swap their unwanted children’s and adult coats for new ones. It’s the UK mall’s way of encouraging [...] Tactics Subscribers Read More...

Need A Lift?

Apps, Social Media Campaigns, Technology Lab

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.

Twitter has become the perfect outlet for venting about life’s struggles and annoyances. Managers at Canada’s Salt Spring Coffee company have been listening and they’ve decided to perk people up with surprise gifts—of coffee and more. [...] Tactics Subscribers Read More...

Meet You in the Garden

Community Room, Fundraisers

Funds to support low-income women to become self-sufficient came partially from a text-to-vote mobile phone contest.

One text equals one dollar for charity. Simple, no? Shoppers in Oak Brook, USA, didn’t need to do much more than that last year to support Oakbrook Center’s “InBloom: A Garden Art Sculpture Event.” Part exhibit part silent auction, th[...] Tactics Subscribers Read More...

Tweet Currency

Social Media Campaigns, Technology Lab

Who needs cash when you’ve got the purchasing power of social media? You don’t at the Tweet Shop, the pop-up store that Kelloggs UK opened in Soho, London (UK).

Previously known as a breakfast cereal brand for the health conscious, Special K is branching out and it needs plenty of word-of-mouth advertising to convince people of its snack credentials. So Kelloggs got an idea: open a store where customers[...] Tactics Subscribers Read More...

Pop-ups Gone Creative

Entertainment, Special Events

aMBUSH Gallery collaborates with Darling Quarter and Glasshouse shopping center to host public art events.

Two art events taking place in Australia are the latest examples of pop-ups gone really creative. Not only are their exhibits ephemeral, but so are the very structures that house them. The first, held in Sydney’s Darling Quarter precinct, i[...] Tactics Subscribers Read More...

Marketing Storytellers: Geox in India

Social Media Campaigns, Technology Lab

Shoemaker’s artsy promotional film takes viewers on a journey to the rainiest place on earth to demonstrate its products’ best features.

If a pair of hiking boots can keep your feet dry through 931mm of rain in a week, then they should do the trick for the average urban dweller. That is the premise behind the multimedia campaign that Geox created to launch its new Amphibiox line [...] Tactics Subscribers Read More...

The iHoliday Preview

Advertising Creative Design, Design Studio

A night on the town is the excuse for a marketing duo to guide shoppers through Barneys New York’s seasonal collection.

Barneys New York will be among the marketing trendsetters to watch this upcoming holiday season, according to branding agency, FAME. Earlier this year, the fashion label released Revel, Revel, a short film that doubled as a video catalog to prom[...] Tactics Subscribers Read More...

Looks Real, Feels Real

Amenities, Customer Service

The Boulevard opens synthetic ice rink to introduce its culturally diverse clientele to one of Canada’s favorite pastimes.

You can’t fool Canadians when it comes to two of their favorite things: ice-skating and hockey. So The Boulevard didn’t even try. Instead, the Montreal shopping center asked former Montreal Canadiens hockey player Georges Laraque, a few expe[...] Tactics Subscribers Read More...