Marquee Moments

Retail customers can enjoy their few minutes of fame with playful cameos inserted via app in movie blockbuster scenes.

Here are some brand mashup ideas for you: insert one of your mall’s campaign taglines in a movie blockbuster clip or let shoppers place themselves in the scene. Percy3D came up with those ideas and says it can make them happen with its PercyFX[...] Tactics Subscribers Read More...

They Liked It

Social Media Campaigns, Technology Lab

More than 40 retailers made themselves even more likeable by offering special discounts and BOGO deals at Stockland Merrylands’ first Facebook Party.

Stockland Merrylands was pretty tight-lipped about the deals it would offer fans at its first Facebook Party. The Australian center kept the suspense high, right up until two hours before the party got under way. When details of the perks came o[...] Tactics Subscribers Read More...

The Page-Turner

Entertainment, Special Events

The Galeries collaborated with Books Kinokuniya and Random House to host a literary exhibit whose central piece was a “flying novels” hanging sculpture made of 900 books.

Sydney’s literary buffs had their Christmas wishes come true last year when The Galeries held The Printed Word, an exhibition that celebrated the art of reading. The marketing effort, which gave retailers a much-needed boost and stressed th[...] Tactics Subscribers Read More...

Green Deals

Technology Lab, Technology News

Groupon hasn’t quite become a verb yet, but it’s solidifying its lead as a synonym for online group buying in Singapore.

One Less Barrier

Customer Service, Special Needs

Forum Istanbul makes getting around its expansive halls less daunting for blind or visually impaired customers.

At nearly 1.9 million square feet, Forum Istanbul has always stressed the size of its offering in its marketing campaigns. The Turkish retail and leisure center’s 265 shops and restaurants, 20 anchors, entertainment center and amenities that c[...] Tactics Subscribers Read More...

Abracadabra…

Charity Partnerships, Community Room

Macy’s donates $1 million to the Make-A-Wish Foundation, helping to grant 55 wishes to critically ill children.

Need a reason to still believe in Santa Claus and the magic of Christmas? Macy’s will give you a million. Last holiday season, the American department store relied on the latest technology to deliver its third annual “Believe” campaign in [...] Tactics Subscribers Read More...

YouTube Warriors

Social Media Campaigns, Technology Lab

Canada’s Scarborough Town Centre and Vaughan Mills take their holiday marketing battle to the Web

The battle for holiday mall shoppers moved from traditional media to the Web last year, with YouTube as one of the key fields. That’s where Scarborough Town Centre (STC) fought to gain some ground on its many competitors, using a Gift Ideas vi[...] Tactics Subscribers Read More...

Bold New Look, Brand New Sales

Décor Themes, Design Studio

Scent marketing was one of Caneland Central’s strategies when it unveiled its new Santa set.

Spending money on new holiday decor is always a hard sell for marketers, but sometimes the efforts pay off in quantifiable ways. Paul Pozzobon, the communications manager for Lend Lease's Australian Asset and Management department, saw it first [...] Tactics Subscribers Read More...

Keeping it Green

Community Room, Sustainability

No electricity required here; this mall’s Christmas lights were powered with pedestrian shopper traffic.

Midsummer Place took energy waste out of the Christmas indulgence equation last year when it erected what was touted as the UK’s first-ever people-powered tree. Working with supplier Pavegen Systems, the center chose a kinetic Norwegian spruce[...] Tactics Subscribers Read More...

An Urban Tale

Advertising Creative Design, Design Studio

Five Steen & Strøm shopping centers in Norway created one identity and City Cluster branding strategy that focused on urban spirit and aspirational cosmopolitan shopping.

The City of Prague at night gives off an almost mystical vibe. The small cobblestone streets, the rich history emanating from the old buildings—they slow your pace down and give you a chance to take in the scenery and savor the moment. That’[...] Tactics Subscribers Read More...