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Facebook, Social Media Campaigns
NorteShopping updates its holiday set with high-tech face tracking system, augmented reality and social media uploads.
Apps, Technology Lab
Just as shoppers were getting used to malls sizing down their online experiences to fit mobile devices, Brazil’s Rio Design Barra decided to go big.
Social Media Campaigns, Technology Lab
If gift shopping triggers the most holiday stress, food has to be among the most effective pleasure generators.
Apps, Technology Lab, Technology News
The December holidays are the perfect time to unveil new features for your shopping center’s loyalty-building app.
Gift Cards, Sales Promotions & More
An aggressive gift card promotion and advertising campaign finally moved shoppers to check out the new Terraza Lomas Verdes center.
Advertising Creative Design, Design Studio
Texan center can finally celebrate the opening of Anthropologie, which it landed as a tenant thanks in aprt of a Facebook campaign gone viral.
Entertainment, Special Events
Children had to deliver their good deed report card in person to get an invitation to Monroe Crossing’s Nice List Party.
Community Room, Fundraisers
Saving Hearts campaigns raises $70,000 to fund treatments for low-income children suffering from heart disease.
Leasing, Shopping Center Business
Skatecycle Action makes first foray into direct-to-customer retailing with Aventura Mall booth.
Pop-Up Stores, Sales Promotions & More
BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.