Adopting a “bricks and clicks” strategy might be the way to save small business retailing.

The Shops at Legacy’s Le Chocolate Feast event drew more than 4,000 shoppers and produced $11,000 in donations for My Possibilities charity.

Backed by a social media outreach campaign, local teams of “pudding runners” raise over $30,000 for cancer research at Covent Gardens.

Shoppers had to be quick to be among the first to answer social media queries or complete tasks daily to earn themselves $20 HIP gift cards.

Small-budget center makes a big impact economically with a digital Christmas magazine edition.

“Eighth Day of Facebook” page and good behavior badges website turn a predictable promotional idea into something a little more unexpected.

Cold readings and shopping challenges are among effective methods in finding the right people to play holiday hosts at your mall.

Galleria at Sunset makes light of less than enjoyable visits with Santa by hosting a Christmas Criers contest. Earplugs were not provided.

QR code coupons were the keys to activate Promenades Cathédrale’s touchscreen kiosks and play to win retailer gift cards.

Kanyon managed to attract 6,000 customers to its Kanyon Fit app, which tracks everything from their daily calorie intake to their exercise regime.