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The Memory Boosters

Technology Lab, Technology News

Newad’s $8 million investment will see 3,500 additional digital billboards pop up in retail and entertainment venues in major Canadian markets.
If you want consumers to recall your brand, you have to follow them wherever they go. Yes, even to the washroom. That’s what Newad, a Canadian-based out-of-home advertising agency is doing. It is currently adding 550 new-generation digital boa[...] Tactics Subscribers Read More...

The Hypnotyzing Potion

Technology Lab, Technology News

With its skyscreen, The Place has gained an additional entertainment venue whose focus and purpose it can change anytime it wants.
The rumor mill was active this past November 21 in the central business district of Beijing, China. As the story goes, an unidentified man drove up to The Place shopping and entertainment center, sat down in a lounging chair, flipped opened his [...] Tactics Subscribers Read More...

It’s a Date

Sales Promotions, Sales Promotions & More

Romance might hit record highs on Valentine’s Day, but The Americana at Brand is keeping the warm and fuzzies all winter long.
Until the end of April, The Americana at Brand, California's upscale center, is offering a $30 Date Night package, which includes a three-course meal for two, a couple of movie passes for Pacific Theatres and complimentary valet parking. The eve[...] Tactics Subscribers Read More...

Tales of Survival

Charity Partnerships, Community Room

Shopper “tribes” face off in Exile Island competition to win kudos and help the grant wishes of children with life-threatening illnesses.
The Children’s Wish Foundation of Canada (CWF, ChildrensWish.ca) is not in the retail business. Its vocation is to rally the community to help grant wishes to children living with high-risk, life-threatening illnesses. This year, however, the [...] Tactics Subscribers Read More...

Gift Vouchers By Design

Gift Cards, Sales Promotions & More

College students pocket cash by winning a contest to design their local mall’s gift vouchers.
LAGO shopping center in Konstanz, Germany has a fresh new series of gift vouchers for sale, and it has four talented students to thank for that. The vouchers’ graphics are this year’s chosen winners in a design competition that LAGO holds an[...] Tactics Subscribers Read More...

Dash In, Dash Out

Food & Beverage, Sales Promotions & More

Curbside-To-Go parking stalls keeps take-out line-ups moving a little quicker at Faneuil Hall Marketplace.
Come evening rush hour, everyone is in a panic to run errands, pick up the kids or do whatever else busy people do. Throw in a desperate grocery run and things can quickly get out of hand. Good thing the marketing team at Boston’s historical F[...] Tactics Subscribers Read More...

Reconstructing The Food Chain

Charity Partnerships, Community Room

Retail developer GPT joins forces with the Kitchen Garden Foundation to give children an opportunity to develop their food literacy skills.
Ask children in wealthy nations where their food comes from and few will trace back its origins to nature. To many, mashed potatoes come out of a box and meat somehow appears in the butcher’s back room at their local supermarket. But Australia[...] Tactics Subscribers Read More...

Campus Calls

Customer Service, Services

Carrefour Rimouski Treats College Students to Door-to-Door Shuttle Service for Quick Shopping Outings
If you’re serious about attracting more students to your mall, show them the same courtesy as you do fashionistas and offer them a ride. Canada’s Carrefour Rimouski is doing it with a student shuttle that runs during the school term. F[...] Tactics Subscribers Read More...

Wanted: Student Drivers

Advertising Creative Design, Design Studio

Students earn up to $137 a month just by having their car wrapped in Hatfield Plaza’s brand creative and driving it around town.
Hatfield Plaza seems to have students wrapped around its proverbial finger, and it’s about to get its brand wrapped around their vehicles too. This year, the South African shopping center is bringing back its award winning “Let’s Brand You[...] Tactics Subscribers Read More...

A Very Good Year

Sales Promotions, Sales Promotions & More

Mall obtains tourism exemption under Retail Business Holiday Act and the right to open for business on statutory holidays.
Square One never used to be open on statutory holidays. But that all changed last March, when the Mississauga, Ontario shopping center officially became a tourism destination. For the first time, Square One opened on four holidays: Victoria Day,[...] Tactics Subscribers Read More...
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