About Us Contact Us Print Edition Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

Banner

The Global Online News Source for Shopping Centers

Download your Tactics App here:

PlayStore AppStore

Follow us on:

Hightlight image

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.
Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

Eye on the Future

Advertising Creative Design, Charity Partnerships, Community Room

A precocious entrepreneur finds his ideal promotional platform in Garden State Plaza’s directory board.
At just 14, Chris Rim can’t get a job in his hometown of Paramus, New Jersey (USA). But Garden State Plaza’s digital ad network is giving him an opportunity to jump-start his business career as an entrepreneur. “I decided to create jobs[...] Tactics Subscribers Read More...

Perkonomics: a Way to Build Your Customer Service

Customer Service, Sales Promotions & More

To consumers, simple perks can make a world of difference.
One of the trends in retailing in 2009 is what the Americans call perkonomics. This is where you attract customers during a difficult trading period by offering them a perk, like Ben and Jerry does. The American ice cream retailer has its Free C[...] Tactics Subscribers Read More...

Style to the People

Celebrity Appearances, Sales Promotions & More, Style Lounge, Stylist and Personal Shopping Services

Centro Rosedale enlists a celebrity stylist for its makeover competition.
Donny Galella’s approach to styling placed him at the top list of possible celebrity hosts for the makeover competition that Centro Roselands is currently holding. The stylist, designer and TV personality made a memorable impression on center [...] Tactics Subscribers Read More...

Top Dog

Mall Websites, Style Lounge

Metrocentre hosts Dog-Clothing.co.uk’s ‘Top Dog’ model competition.
There are a few more pooches yowling in the night in Gateshead, UK because Buddy has officially been crowned as the winner in Charlie & Ben Designer Petwear’s Next Top Dog Model competition. Dog-Clothing.co.uk was the site to view the 15 final[...] Tactics Subscribers Read More...

One-stop Dump

Customer Service, Sustainability

Mirrabooka Square transforms a vacant space into a transfer station.
Australia’s Mirrabooka Square has turned one of its vacant in-line spaces into a transfer station where shoppers can drop off their recyclables. The Green Room, as it is called, holds bins for aluminum cans, corks, ring pulls, ink cartridge[...] Tactics Subscribers Read More...

Front Row Seats

Mall Websites, Style Lounge

Colonial First State shopping centers treat shoppers with fashion and beauty workshops.
The world of couture might have entered the mainstream, as stylists lend their name and talent to mass-market labels, but designer fashion shows remain an indulgence that few can afford. Luckily for Australian fashionistas on a tight budget, Col[...] Tactics Subscribers Read More...

The Way of the Warrior

Entertainment, Sales Promotions & More

Aberdeen Centre raises traffic by as much as 50 percent with a trilingual exhibition.
The Return of the Last Emperor exhibition that Canada’s Aberdeen Centre presented this past summer was an exercise in balance and self-restraint for promotion and PR manager Joey Kwan. The event, which took nearly 12 months to plan, sent visit[...] Tactics Subscribers Read More...

Food, Glorious Food!

Food & Beverage, Sales Promotions & More

Focusing more on food category marketing is one way to continue to drive mall shopper traffic and sales during a recession.
The last six months have not been kind ones for retailers and shopping centers, as all in the business well know. In the UK alone, seven shopping centers entered administration in the first quarter of 2009, and Experian’s prediction that as ma[...] Tactics Subscribers Read More...

Shortcuts

Mall Websites

Content and link performance, more than technology, will enable consumers to reach your center’s website quickly via search engines.
Last year, while reviewing a prospective customer’s existing website, I noticed that the name and address of the center was not clearly presented on the home page nor on most of the other pages. I did a quick Google search for “shopping anyt[...] Tactics Subscribers Read More...
Page 75 of 125
7374757677