The Price of Recovery

When times are tough, you may want to think again before slashing your marketing budget.

By Nicky Godding, Principal • Nicky Godding Communications Shopping center development and management companies seeking to save money during the current worldwide economic downturn should think hard before slashing their marketing budgets. [...] Tactics Subscribers Read More...

Trading Up

Entertainment, Sales Promotions & More

The Liberty leaves its hard-knock life behind with a highly productive sales and entertainment event.

The rags to riches story that made “Annie” an overnight success in America more than 30 years ago still resonates with today’s audiences worldwide. Last fall, open auditions for a treble casting to appear in an off-West End production of t[...] Tactics Subscribers Read More...

On-Ice Shoot-Out

Gift Cards, Sales Promotions & More

CrossIron Mills partners with the Calgary Sun newspaper and Calgary Flames hockey club for the Flames’ 30th anniversary season.

This is a big year for Canada’s Calgary Flames. The hockey club is celebrating its 30th anniversary season and it’s partnered with CrossIron Mills and the Calgary Sun newspaper to mark the milestone. CrossIron Mills is giving away a $30,0[...] Tactics Subscribers Read More...

Window Treatment

Grand Openings, Style Lounge

Live mannequins housed in glass cases were among the highlights of XXI’s opening campaign at Mapleview Shopping Centre.

Propped up on their pedestal and housed in a custom built case, models turned consumer curiosity into mall traffic in the week leading up to XXI’s July 18 opening at Canada’s Mapleview Shopping Centre (Mapleview). Hired by Go Bee Producti[...] Tactics Subscribers Read More...

Step Outside… And Keep Going

Community Room, Sustainability

Nine Cadillac Fairview centers no longer allow smoking near main entrances.

Retail staff at nine Cadillac Fairview (CF) shopping centers will now need to grab their coats before they head off on their smoking breaks. As of September 8, the Canadian malls will no longer allow smoking within nine meters of main entranc[...] Tactics Subscribers Read More...

Storytellers

Advertising Creative Design, Design Studio

The Shops at Don Mills uses evocative black-and-white photographs and simple line art to call on consumers’ imagination.

Every lifestyle advertising campaign comes with a script, a story line that connects spaces, products or services to consumers’ own personal experiences. In the Shops at Don Mills’ launch campaign, agency Grey Canada handed the pen over to t[...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

Unum Sumus

Community Room, Sales Promotions & More

Following its motto, Unum Sumus (“We Are One”), Tristan rewards customers for buying locally-made garments.

The call to “buy local” is echoing across America’s border and into one Canadian retailer’s apparel stores. Following its motto, Unum Sumus (We Are One), Tristan is running a special promotion this September 16 through 30 that will re[...] Tactics Subscribers Read More...

Vampire Watch

Charity Partnerships, Entertainment, Style Lounge

Dubois Mall helps out its community while hosting a Halloween event.

On October 3, America’s Dubois Mall plans to redefine the shopping center Halloween event while doing something good for the community. With the help of presenting partner All About a Party, the mall will put on its Scare Fair 2009, featuri[...] Tactics Subscribers Read More...

In the Company of Men

Entertainment, Special Events

The Chimes counters a decline in male traffic with its “Big Boy’s Toys” event.

Health activities and Father’s Day competitions haven’t brought The Chimes any closer to its male audience. In fact, that old promotional pitch has fallen on dead ears and, over the past two years, the UK shopping center’s research has rev[...] Tactics Subscribers Read More...