Fashion in the Boardroom

Gift Cards, Sales Promotions & More

Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.

When the concept of casual chic entered corporate boardrooms in the early 1990s, inspired by Silicon Valley's young entrepreneurs, it created a small social revolution, opposing suit-clad traditionalists to khaki-loving liberals. It also produce[...] Tactics Subscribers Read More...

Old Rides for New Homes

Community Room, Fundraisers

Bridgewater Commons helps raise finds with the vehicle donation program, Cars for Homes.

The words, "Shop. Give. Build" hanging high above the center court at Bridgewater Commons in New Jersey, USA, are serving to inspire shoppers to help low-income families in their community to realize their dream of owning a home. Last month, [...] Tactics Subscribers Read More...

The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

The Greening of Santa

Community Room, Sustainability

Scotland’s Loch Lomond Shores gives Father Christmas an environmentally friendly makeover to match its green theme.

Loch Lomond Shores shopping center in Scotland finely tuned its Christmas program into its regular ongoing concerns about the world environment by presenting shoppers with a Green Santa during the last Holidays. "In response to our very activ[...] Tactics Subscribers Read More...

An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

Call of the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

The Holidays have a way of turning ordinary people into shopping commandos. It was certainly the case for the more than 500 eager customers who stormed North Riverside Park Mall (NRPM) in Illinois, USA, at 5.30am last November 23rd. It was th[...] Tactics Subscribers Read More...

The Technical Challenge

Customer Service, Services, Technology Lab

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting in the game with wireless promotions and searchable websites.

New technologies are everywhere, whether you realize it or not. In many cases, cutting edge technology is built right into the very bones of the mall. When Forest City Enterprises decided to host the MAXI winning program, Symphony in Lights at i[...] Tactics Subscribers Read More...

Red Carpet Fun

Entertainment, Grand Openings, Movie Theatre Premieres and Partnerships

Look-a-like movie stars take to the Red Carpet for a stunning celebration of the newest lifestyle expansion found at Galleria at Tyler.

Galleria at Tyler turned Hollywood to launch opening of its much anticipated lifestyle expansion - the North Village. On Wednesday, December 12th Galleria at Tyler treated guests to a night on the red carpet with a movie premiere at 8:00pm in th[...] Tactics Subscribers Read More...

Going to the Extreme

Entertainment, Grand Openings

Ocean Terminal in Scotland caters to youth, opening the first indoor skatepark of its kind.

The first indoor urban skatepark to be located in a Scottish shopping centre has opened in Ocean Terminal, this January. Called Transgression Park, the space (which is run by the Scottish extreme sports company, EHX) is bringing the shopping [...] Tactics Subscribers Read More...

A Fashion Parade’s Strong March

Sales Promotions, Sales Promotions & More

Western Australia welcomes a week of fashionable activities that capture shopper’s interest and exceeds the expectations of the organizers.

The marketing teams at Western Australian shopping centers Karrinyup and Garden City successfully turned one fashion parade into a week of in-center activities that produced excellent results surpassing all expectations. Both centers' integra[...] Tactics Subscribers Read More...