The Take 5 Campaign

Sales Promotions, Sales Promotions & More

Proof that direct marketing campaigns do not have to be complex or sophisticated to be successful.

Garden City has long been regarded as one of Western Australia's leading shopping centers. The center is home to over 200 specialty stores and has a reputation as one of the best destinations for fashion shopping in Perth. Having always enjoy[...] Tactics Subscribers Read More...

Kanyon’s Bold Launch

Development News, Grand Openings

Kanyon showed some guts when it developed and hosted a launch party weeks before opening its doors to shoppers in the heart of Istanbul, Turkey.

Construction workers were still hammering away on the site when, three months ahead of the big event, the shopping centre implemented the first phase of its Underconstruction public relations programme. With input from its advertising agency, Re[...] Tactics Subscribers Read More...

Marketing in the Fast Lane

Design Studio, Style Lounge, Visual Merchandising

As a thoroughfare, Holt Renfrew Centre enjoys plenty of traffic. To retain some of the passersby and turn them into shoppers, the mall used interactive display modeling.

Marketers at Canada’s Holt Renfrew Centre have to be quick if they want any chance of grabbing shoppers’ attention. With 13 million visitors annually, the centre has no trouble maintaining high footfall. However, its configuration as a thoro[...] Tactics Subscribers Read More...

Earth Day Boutique

Community Room, Sustainability

Montreal Eaton Centre and the Jour de la Terre (Earth Day) organization set up an environmental shop.

Marketers at Canada’s Montreal Eaton Centre (MEC) showed their green bent when they partnered with the Jour de la Terre (Earth Day) organization to open a unique temporary shop. From 18th to 22nd April, MEC encouraged shoppers to act on behalf[...] Tactics Subscribers Read More...

Christmas Card Drive

Community Room, Sustainability

Beacon Centre, UK, collected Christmas cards for recycling.

This past January, Beacon Centre in North Shields, UK, set up a collection point on the mall for customers to deposit their Christmas cards. The initiative was launched in partnership with Tesco, which took the cards to its distribution depot fo[...] Tactics Subscribers Read More...

Loch Lomond Shores Going Green

Community Room, Customer Service, Sustainability

At Loch Lomond Shores, going green could mean big savings for participating businesses.

Loch Lomond Shores is trying hard to become one of Scotland’s top green tourism destinations. The mixed-use development’s 17 shops, restaurants and visitor attractions have committed to working toward the ‘Green Tourism Business Scheme awa[...] Tactics Subscribers Read More...

Back from the Brink

Amenities, Customer Service, Services

Corporate partners can help foot the promo Bill.

Story by Myriam Beaugé You can always tell when a centre is about to go bust. Popular retailers that should be sure winners begin to close their doors, peak-hour footfall drops and clearance sales become the most attended events. As produ[...] Tactics Subscribers Read More...

Electric Avenue

Community Room, Sustainability

Riverside Plaza offers trolley service to let shoppers explore the shops at the expanded centre.

Now that Riverside Plaza has completed its redevelopment, consumers in Southern California, USA, have a new destination to discover for shopping, eating, entertainment and social gatherings. And despite the site’s expanded grounds, visitors wo[...] Tactics Subscribers Read More...

Bubbles and The Green Team

Community Room, Sustainability

Telford Shopping Centre invites children to join The Green Team.

Sustainability was front and centre this past Easter at the UK’s Telford Shopping Centre. The marketing plan included an invitation for visiting children to meet Bubbles the Frog and join The Green Team to enjoy green activities ranging from e[...] Tactics Subscribers Read More...

Grown-up Wishes

Customer Service, Services

Lakeside is committed to constantly creating new customer service initiatives.

For many consumers the annual Holiday season brings an increase to an already hectic pace of life. Office parties, family gatherings, food preparation, present wrapping, getting the kids to their annual visit with Santa, and shopping, shopping, [...] Tactics Subscribers Read More...