The entry deadline is fast approaching for the 2006 edition of the BCSC Purple Apples

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.

Fashion events should be about more than models sashaying down a runway in the latest styles.

The ‘build it and they will come’ approach to shopping centre development doesn’t seem to work anymore; there are simply too many players vying for the same consumer dollars. However, when new development concepts are at the core of community regeneration, they have a much better chance of breaking rank from the mall clones and offering a unique destination to shop, play and live.

Whether or not you intend for them to, things your shoppers see have a visual impact on them. It’s important to make a good first impression.

Around the world, the elephant is seen as a symbol of strength, well-being, dignity, and good luck. Residents of the Los Angeles area encountered scores of colorful, super-graphic posters and billboards of elephants with the tagline, “Live Large”.

Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged 35 to 54 years, appearing to be editorial rather than commercial.

The Continuing Education program was a chance for participants from 22 European countries to make valuable and enduring business contacts abroad.

Brent Cross shopping centre in London, UK, helped to preserve the legacy of those who struggled through the dark times brought by World War II.

Ever since its accession to the European Economic Community in 1985, Portugal has seen its commercial sector evolve and diversify. Now, Portugal is proving to be a real force in shopping centre marketing.