Fashion Flops

Catwalk Shows, Charity Partnerships, Community Room, Style Lounge

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Marketing Director Leslye Amber of Northgate Mall in Cincinnati, Ohio held an unusual Father's Day fashion show last June that was anything but fashionable. Dads, kids and moms were asked to dig deep into the depths of dad's closet to find fashi[...] Tactics Subscribers Read More...

Bored No More

Community Room, Mall Clubs

Echelon Mall adopted the ‘Teen Board’ program, involving about 30 youth in a variety of workshops, guest lectures, field trips, and more.

Most shopping center marketing directors are familiar with teen groups that use centers as hangouts, for lack of something better to do. Echelon Mall in Voorhees, New Jersey is a large regional mall located in a residential area, and attracts[...] Tactics Subscribers Read More...

Non-Alcoholic Cheer!

Advertising Creative Design, Community Room, Design Studio

Waterworks Shopping Center spread holiday cheer by sharing non-alcoholic beverage recipes with its community.

This year at Waterworks Shopping Center in Pittsburgh, Pennsylvania, Marketing Director Jacki Muller is tying Thanksgiving and Christmas together in one promotion - Good Cheers For The Holidays at Waterworks Shopping Center. It is a high-profile[...] Tactics Subscribers Read More...

Be Cool

Community Room, Fundraisers, Sales Promotions

Four Kravco centers raised money for local schools as part of their sales promotion, “Be Cool Support Sports at Your School”.

Kids of all ages and from a variety of schools in Pennsylvania gave their support to four of Kravco's shopping centers this summer and fall from August 13 through October 17. The event was named Be Cool Support Sports at Your School and was desi[...] Tactics Subscribers Read More...

Live Haunted House

Community Room, Entertainment, Fundraisers, Special Events

A haunted house attraction fulfills Crossroads Mall’s commitment to its community, in addition to generating traffic.

For the last two years, Crossroads Mall in Roanoke, Virginia has benefited from the efforts of a local fund raising organization that holds a Halloween "Haunted House" in the center court. It's an ideal way to put empty store space to good use, [...] Tactics Subscribers Read More...

Pumpkin Patch

Charity Partnerships, Community Room, Entertainment, Special Events

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.

Nothing could get people more in the mood for Halloween than a "Pumpkin Patch", thought Marketing Director Julie Heigel of Muncie Mall in Muncie, Indiana. The idea actually came out of a brainstorming session with their regular, country radio co[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Drive Takes Top Grade

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

A one-month, back-to-school drive helped to increase sales at Greenbrier Mall in Chesapeake, Virginia. The PTA fund-raising drive was designed to help fund PTA projects that required sound equipment, and computers. It also helped to pay the shop[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...

It’s in the Can

Community Room, Fundraisers

Eastgate Mall took to the airwaves to bring in traffic—and food for the area’s hungry and homeless.

Eastgate Mall in Chattanooga, Tennessee dominated local airwaves with an exciting advertising campaign, and collected a generous donation for the local food bank — all for less than $1,500. "Our goal was to stretch our advertising budget by[...] Tactics Subscribers Read More...