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Sales Promotions

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.
Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...

Step into the Wilderness

Décor Themes, Sustainability

Vaughan Mills seats Santa at an ice-fishing cabin.
An ice-fishing cabin is a non-traditional setting for Santa, but it’s an element of marketing differentiation for Vaughan Mills this holiday season. On November 14, the center re-opened its wilderness cabin in front of Bass Pro and that’s wh[...] Tactics Subscribers Read More...

Meeting Over Coffee

Social Media Campaigns, Sustainability

Nespresso’s Ecolaboration.com demonstrates its focus on sustainability and eco-friendliness.
Nespresso has become somewhat of a YouTube darling thanks to its polished advertising spots starring the likes of George Clooney and John Malkovich. However, the company seems to be putting just as much effort into its CSR strategy, the fruit of[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.
When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

The Stuff of Dreams

Community Room, Entertainment, Fundraisers, Sustainability

Pursuing sustainability, Rochdale Exchange achieves two goals in one event.
Rochdale Exchange Shopping Centre (Rochdale) addressed two of its CSR goals with one marketing program when it hosted “A Touch of Green,” a sustainability inspired charity ball for the Make-A-Wish Foundation. Part of the center’s Bee Aw[...] Tactics Subscribers Read More...

Waste Not, Want Not

Décor Themes, Entertainment, Sustainability

Hillsdale Shopping Center keeps its holiday décor project within budget by dusting off some old gems.
California’s Hillsdale Shopping Center (Hillsdale) found itself in a bit of a tight spot earlier this fall. The area that Mervyn’s department store had vacated when it closed down last spring was still empty and, according to marketing direc[...] Tactics Subscribers Read More...

One-stop Dump

Customer Service, Sustainability

Mirrabooka Square transforms a vacant space into a transfer station.
Australia’s Mirrabooka Square has turned one of its vacant in-line spaces into a transfer station where shoppers can drop off their recyclables. The Green Room, as it is called, holds bins for aluminum cans, corks, ring pulls, ink cartridge[...] Tactics Subscribers Read More...

Step Outside… And Keep Going

Community Room, Sustainability

Nine Cadillac Fairview centers no longer allow smoking near main entrances.
Retail staff at nine Cadillac Fairview (CF) shopping centers will now need to grab their coats before they head off on their smoking breaks. As of September 8, the Canadian malls will no longer allow smoking within nine meters of main entranc[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.
Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.
The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...
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