Very often, wayfinding and security fall under the operational umbrella. If your mall’s signage isn’t helping drive traffic, and your security lacks perception, then it’s likely affecting your marketing initiatives.

Alan Jones of Bluewater brings a fresh approach to shopping centre marketing.

From consumer age and household income to their brand preferences and buying habits, shopper information helps marketers gain a clear understanding of their target audience.

There are other awards your center can win than the coveted ICSC MAXI. Dallas Galleria recently won a Retail Advertising Conference (RAC) Award for its ‘A Beautiful Thing’ campaign.

Kids are an economic force themselves, and they can also influence a hefty amount of their family’s spending, too. However, with mom and dad holding the purse strings, you’ll likely have to market to families as well when marketing to youth.

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

Baby boomers are the largest generation in history, so it’s no surprise that retailers are keen to accommodate them.

We look at some shopper entertainment programs offered by malls after Santa’s arrival.

We examine some marketing strategies for small centers. Although the numbers constantly change, approximately 45,000 of 47,000 malls in the U.S. are small centers on a shoestring budget.

Examining the shopping center industry in Australia, and comparing it with North America’s. Ultimately, it’s not so different no matter where you go.