Relevant Advertising

Fashion retailer Henri Vézina targets businessmen with a clever advertisement.

Even the most stereotypically rigid bean counters might smile at this advertisement that fashion retailer Henri Vézina used to reach its primary target this past holiday season: business men. Created by the Bos advertising agency in Montreal[...] Tactics Subscribers Read More...

Fashion-forward Centers of Montreal

Advertising Creative Design, Design Studio

Cadillac Fairview Centers come together to produce fashion-focused advertising campaign built primarily around outdoor placements.

Your Fashion Centres is a strategic and MAXI winning campaign that brings together four of the largest and most prominent regional shopping centers that Cadillac Fairview (CF) operates in the Greater Montreal area: Galeries d'Anjou, Carrefour La[...] Tactics Subscribers Read More...

An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

In Full View

Design Studio, Visual Merchandising

St. David’s Shopping Centre drives footfall and sales with a simple pod scheme.

Before Apple Inc. took the personal electronics industry by storm, there were pods. No "i", just pods, or streamlined enclosures that could be used to display and promote merchandise. By the looks of it, these handy little units still have their[...] Tactics Subscribers Read More...

What’s Your Theme?

Design Studio, Sales Promotions & More

Make ‘theme’ your marketing mantra.

Even the world’s least introspective Guru would be quick to expound the virtues of a personal mantra; that near-sacred verbal formulation that is repeated again and again to attain a higher state of awareness. Through the mantra, users find su[...] Tactics Subscribers Read More...

Chalk One Up for Back to School

Advertising Creative Design, Design Studio

A notebook, designed to look like a typical teen’s, was the center of Mic Mac Mall’s back-to-school campaign.

A 12-page scribbler (notebook) became the setting of a back-to-school campaign that chalked up a big response for Halifax, Nova Scotia's Mic Mac Mall. Designed to appear like a typical teenager's school notebook, the marketing piece brings to li[...] Tactics Subscribers Read More...

Marketing in the Fast Lane

Design Studio, Style Lounge, Visual Merchandising

As a thoroughfare, Holt Renfrew Centre enjoys plenty of traffic. To retain some of the passersby and turn them into shoppers, the mall used interactive display modeling.

Marketers at Canada’s Holt Renfrew Centre have to be quick if they want any chance of grabbing shoppers’ attention. With 13 million visitors annually, the centre has no trouble maintaining high footfall. However, its configuration as a thoro[...] Tactics Subscribers Read More...

A Symphony In Lights

Décor Themes, Design Studio, Entertainment, Special Events

An entertaining Holiday Extravaganza of music and lights takes over at this Denver mall.

It was an exciting day in Denver, Colorado when officials at Northfield Stapleton announced that Denver´s newest shopping experience would premier a free holiday light show entitled Symphony In Lights. "We invite everyone in the region to co[...] Tactics Subscribers Read More...

A Magical Peter Pan Christmas

Advertising Creative Design, Design Studio

Thecentre:mk uses Peter Pan’s Never, Never Land as the theme for the centre’s Christmas show.

Thecentre:mk brought a classic tale to life this past December, taking wee visitors and the young at heart back to Never, Never Land and the story of Peter Pan. The spirit of the boy who vowed never to grow up was very present at thecentre:mk[...] Tactics Subscribers Read More...

Eyes on the Future

Design Studio, Sales Promotions & More

To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.

It’s your classic neighbourhood story: older couples move out and younger families move in. It’s happening right now in Garden City Shopping Centre’s primary trade area in Winnipeg, Canada, so marketing manager Tracey Lachaine is going wit[...] Tactics Subscribers Read More...