Santa’s Instant Makeover

Décor Themes, Design Studio

Galeries Lafayette seeks a new look for Santa, turns empty store area info enchanted forest with holiday pop-up boutiques and a small theatre.

We know, Santa wouldn’t quite be Santa if he didn’t wear his signature red coat, black boots, big belt and floppy hat. Still, France’s Galeries Lafayette dared to ask Parisians last year, “How would you make over Father Christmas?” [...] Tactics Subscribers Read More...

A Zero Waste Christmas

Décor Themes, Design Studio

Hillsdale chose its own interpretation of “green” when it decotated its holiday tree with materials found it recycling and depots centers.

Hillsdale’s Christmas centerpiece last year did not have the scent of a pine, but it was very much a green tree. Recology San Mateo County’s employee-owners designed and fabricated it using whatever they’d been able to find in its recyclin[...] Tactics Subscribers Read More...

Lighting Up Cleveland

Décor Themes, Design Studio

Tower City Center rallies community with app-operated colored lighting. The high tech system was a big investment, but reportedly will end up saving Forest City $20,000 every year.

Some shopping centers use lighting as a decorative element, but at Tower City Center, it's a visually coded message that rallies the community. The Ohio (USA) landmark's Terminal Tower beckons locals with its app-operated lighting changes, and t[...] Tactics Subscribers Read More...

Mall Fashion Curation

Advertising Creative Design, Design Studio

Bayview Village blended original artworks into its spring/summer campaign creative to bridge the gap between mass retailing and couture-style fashion design.

The barrier between the art of fashion and mass retailing has always been a tough one for marketers to overcome, but they’re making progress. Some focus on transforming stores and shopping centers into gallery-style showrooms, while others, li[...] Tactics Subscribers Read More...

MEC & Grévin: The Name-Dropping Campaign

Advertising Creative Design, Design Studio

Recording artist Céline Dion, hockey star Sydney Crosby among famous people captured in life-sized wax sculptures unveiled in $13 million Grévin satellite museum in Montreal.

Political figures, Hollywood stars and other famous people are now permanent fixtures at Canada’s Montreal Eaton Centre (MEC). From former Quebec Premier René Lévesque to astronaut Julie Payette—they’ve all got a pied-a-terre of sorts at[...] Tactics Subscribers Read More...

Field’s: It’s All Coming Together

Advertising Creative Design, Design Studio

Danish center chooses visual interruption strategy for new “Lose Yourself in Fashion” campaign.

Field’s is starting to look a lot like a marketing hacker. The Danish center and its collaborator, the Yellow creative agency, have gotten into the habit of deconstructing traditional principles of graphic design, visual merchandising, promoti[...] Tactics Subscribers Read More...

Creative Projects Turn Retail Destinations into Public Art Venues

Advertising Creative Design, Design Studio

Australia’s 140 mixed-use project and Hong Kong’s K11 Mall are among retail and art mashups that act as hubs where different life interests and pursuits intersect.

Graphic designer Matt W. Moore burst onto the international scene when he collaborated with Coca-Cola on its London 2012 Olympic Summer Games campaign. He and a team of painters are now about to embark on a five-week project to create a permanen[...] Tactics Subscribers Read More...

Shoppers Heavily Caught In Spindles Lockdown

Advertising Creative Design, Design Studio

One thousand students got the VIP treatment as they took over the UK mall for an evening of shopping and entertainment.

Students are often glared at when they shop in packs, but not at Spindles Town Square (STS). They recently got to feel some love at the Oldham, UK center during a three-hour Student Lock Down event help in partnership with tenants and local orga[...] Tactics Subscribers Read More...

Place Montréal Trust Steps into the Future of Holiday Décor

Décor Themes, Design Studio

Custom interactive iPad games and 80-inch screens were among the high-tech features of this mall’s 75-foot Christmas tree.

Go traditional or contemporary? That’s one of the first questions that marketers ask themselves when planning their shopping center’s holiday décor. For 20 years, Canada’s Place Montréal Trust (PMT) opted for tradition, leveraging the in[...] Tactics Subscribers Read More...

Designing Shoppers: iPad Game, Facebook Inform Macquarie Centre Management Team

Advertising Creative Design, Design Studio

While consumers play Design Your Dream Fashion Mall, AMP is taking notes that will help it fine tune its center’s retail mix while it undergoes a $390 million redevelopment.

You can find out a lot about people’s true desires when you ask hypothetical questions. Since the conversation isn’t anchored in reality, there’s no need to hold anything back. It’s the type of communication dynamics that might produce v[...] Tactics Subscribers Read More...