Style to the People

Celebrity Appearances, Sales Promotions & More, Style Lounge, Stylist and Personal Shopping Services

Centro Rosedale enlists a celebrity stylist for its makeover competition.

Donny Galella’s approach to styling placed him at the top list of possible celebrity hosts for the makeover competition that Centro Roselands is currently holding. The stylist, designer and TV personality made a memorable impression on center [...] Tactics Subscribers Read More...

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.

The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...

Backstage Pass

Celebrity Appearances, Customer Service, Entertainment

Ocean Terminal has managed to carve out an entertainment niche for itself by playing up its amenities. The event that truly put Ocean Terminal in the big league, however, was the 2003 MTV European Music Awards.

If the organisers of the Brit Awards wanted to hold their event at Ocean Terminal, Dennis Jones would take the call. Maybe. The centre manager would first have to check his calendar, which has featured some very high-profile events ever since Oc[...] Tactics Subscribers Read More...

Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

Stars have the Power to Attract Big Crowds

Celebrity Appearances, Entertainment

Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.

Act One Fade into a chaotic scene. The Paparazzi is in a wild frenzy, shoppers are openly gawking, and flash bulbs are quickly popping. What's all the excitement? It’s Michael Jackson outed in a Dubai mall dressed in the traditional full bu[...] Tactics Subscribers Read More...

Home Improvement

Celebrity Appearances, Entertainment, Sales Promotions, Sales Promotions & More

Hampton Towne Centre celebrated its 17-year anniversary by unveiling its new branding and hosting a Home Show. Richard Karn (“Al”) and Pamela Anderson (“Lisa”) of TV’s Home Improvement made appearances and signed autographs.

To celebrate its 17-year anniversary and unveil its new name, logo and merchandising mix, Hampton Towne Centre in Bay City, Michigan planned an autumn event to show off some of its home improvements. "Our new look represented our commitment to v[...] Tactics Subscribers Read More...