Despereaux To The Rescue

Deal Makers, Entertainment, Sales Promotions

Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.

Hillsdale Shopping Center (Hillsdale) was anxiously waiting for business to pick up last December, anticipating an influx of holiday shoppers eager to find the right gifts for everyone on their list. But several days into the marquis month, the [...] Tactics Subscribers Read More...

Divine Décor Keeps Shoppers’ Spirits High

Décor Themes, Design Studio, Entertainment, Fundraisers

Malls brought a little levity to the 2008 holiday shopping season as they braced for a drop in productivity. Have a look at these awe-inspiring displays.

By the time November 2008 rolled around, retailers had already been forewarned. The holiday shopping season would be a challenging one, perhaps their toughest one yet. Whether in America, Europe, Africa or Asia, the predictions were similar: [...] Tactics Subscribers Read More...

Red Nose Day at St. John’s Shopping Centre

Charity Partnerships, Community Room, Entertainment

St. John’s Shopping Centre hosted a series of activities to entertain shoppers and encourage them to donate to Comic Relief, an organization dedicated to fighting poverty.

The UK’s St. John’s Shopping Centre (St. John’s) raised £3,250 ($4,850) last month for Comic Relief, an organization dedicated to fighting poverty worldwide. St. John’s hosted a series of activities to entertain shoppers and encourag[...] Tactics Subscribers Read More...

Hannah Mania

Entertainment, Movie Theatre Premieres and Partnerships

Girls dressed up as Hannah Montana invade Sandton City, hoping to be picked to pose for their favorite pop star’s magazine.

The decibels likely hit record highs at Sandton City recently when the mall celebrated the South African premiere of Hannah Montana The Movie. Sandton City turned itself into a destination for fans of the pop star and TV phenomenon, hosting t[...] Tactics Subscribers Read More...

Make an Indulgence out of Convenience

Entertainment, Sales Promotions

If promoted right, small neighborhood centers can successfully become destinations for local shoppers seeking convenience and a little more.

The vast majority of shopping centers are ‘local’ and aim to target those living within their immediate vicinity—usually around twenty minutes’ travel time of the center. These small, neighborhood centers are convenient and familiar, and[...] Tactics Subscribers Read More...

Bloggers on Board

Community Room, Special Events

Moms have embraced the internet as the ideal tool for research, shopping, and connecting with other moms, and Simon Property Group capitalizes on that.

Motherhood and the Web seem to have been made for each other. Whether they stay at home to raise their kids or juggle a household and a career, moms have embraced the Internet as the ideal tool to conduct research, shop, express themselves and c[...] Tactics Subscribers Read More...