Raine Square Tackles Shoppers’ Snack Attacks

Food Court Promotions, Sales Promotions & More

Australian center hopes to carve out a new F&B niche with a guerrilla campaign.

Shopping centers have most of their customers' food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is [...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Miguel Maestre’s contributions will include monthly recipes inspired by the alphabet.

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...

Greenwood Plaza to Host Rooftop Picnic

Food & Beverage, Sales Promotions & More

$5 lunchbox meal deals, live entertainment and lounging amenities await office workers.

Picture this: sunshine, deck chairs, hammocks, picnic rugs, lawn games, and plenty of food to keep the party going. Sounds like a holiday, right? Now take that setting and transport it high above the ground on an iconic building's rooftop, and y[...] Tactics Subscribers Read More...

IKEA Campaign Celebrates Food Lifestyles

Food & Beverage, Sales Promotions & More

A dedicated website is stocked with ideas to make the most of family meals.

People who regularly order take-out have finally found an ally, other than their favorite eatery: IKEA. The retailer that taught us to love outfitting our homes, regardless of our budget or space, is now honoring family meal rituals, whatever th[...] Tactics Subscribers Read More...

Soap & Glory Hosts Live Acts in Shop Windows

Live Demonstrations, Sales Promotions & More

Shoppers in several UK malls are invited to take in holiday beauty shows and then step behind the stage glass to get mini-makeovers.

If you can turn a dreary mall corridor into a minimalist art gallery, then why wouldn’t you host a live act in a shop’s Christmas window? It’s about disrupting the marketing order and making a brand statement through the theater of retail.[...] Tactics Subscribers Read More...

Foodies Line Up for Sunnybank $2 Deals

Food & Beverage, Sales Promotions & More

Award-winning “try before you buy” marketing strategy has proven as effective as any frequent shopper program for the Brisbane mall.

It sounds like the kind of bargain that only fast-food joints offer to build weekday traffic and sales, but $2 deals could help boost your mall’s F&B revenue as well. That small change got you a lot more than a meager burger at Sunnybank Plaza[...] Tactics Subscribers Read More...

Mirrabooka Square Sends Shoppers to their Kitchens

Food & Beverage, Sales Promotions & More

New highly branded program includes food vendor promotions, and monthly contest to find and celebrate everyday Homemade Heroes.

Why eat takeout when you can cook something tasty quickly at home? It seems like a strange habit for a shopping center to advocate, but Mirrabooka Square is doing it. The Australian center houses 18 food court eateries and yet it developed Homem[...] Tactics Subscribers Read More...

Forest Hill Chase Woos Families

Food Court Promotions, Sales Promotions & More

$10 gifts with fresh food purchase were among marketing tactics to support retailers and create consumer habit of visiting Fresh Food Precint.

The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking cla[...] Tactics Subscribers Read More...

One for the Early Birds

Food Court Promotions, Sales Promotions & More

Tampines Mall makes it easy for local residents, students and workers to start their day in its food court.

The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place[...] Tactics Subscribers Read More...

Tasty Enough to Read

Food & Beverage, Food Court Promotions

UK center delivers compelling marketing argument on its website and via social media pages to attract shoppers to its eateries.

Bluewater’s website is giving Kent (UK) shoppers and visitors a lot of reasons to stop for a bite, and that’s even before they step inside the property. The center’s food vendors and offers are neatly organized in three broad categories: E[...] Tactics Subscribers Read More...