One Sweet Food Court Offer

Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

As the fifth biggest shopping center in Portugal, Centro Comercial Parque Nascente in Rio Tinto knows a thing or two about using marketing to influence shopper behavior. This year, however, the center is taking on a bigger challenge: changing Po[...] Tactics Subscribers Read More...

Gotta Munch

Food & Beverage, Food Court Promotions, Sales Promotions & More

To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.

Last year, while an empty second-level space was being transformed into a nine-tenant food court at Laguna Hills Mall in Laguna Hills, California, the marketing department focused on publicizing the grand opening. According to Marketing Director[...] Tactics Subscribers Read More...

All Aboard!

Food Court Promotions, Sales Promotions & More

Centre Laval asked shoppers to participate in an adventurous sidewalk sale, featuring a 10-day nautical-themed bargain hunt. A sampling promotion was developed in order to keep the food court tenants involved, which boosted food sales and raised awareness of the restaurants.

Shoppers at Centre Laval in Laval, Québec, were recently asked to participate in an adventurous sidewalk sale to celebrate summer vacation. According to Marketing Director Céline Thériault, print ads and door hangers—complete with images of[...] Tactics Subscribers Read More...

Meal Deal

Food Court Promotions, Sales Promotions, Sales Promotions & More

Seeking to tap into the office worker market, White Plains Galleria’s “Especially for You” campaign saw costumed Santa helpers hand-deliver promotional gold packages to 10,000 business employees. The campaign was highly successful, with 16.8 percent of giftees responding.

White Plains Galleria in White Plains, New York, wanted to capture the busy office workers who combine their holiday shopping with a quick bite during their lunch hour. As a result, the regional mall asked Metropolitan Marketing Group of Brookfi[...] Tactics Subscribers Read More...

Cafe USA

Food & Beverage, Food Court Promotions, Sales Promotions & More

Realizing that 5 million people eat in mall food courts every day, Cafe USA launched an entertainment and news program broadcast for food courts across the country. Participating malls could become a “local affiliate” and advertise for four minutes every half-hour.

In an effort to communicate directly with consumers and capitalize on the five million customers who eat in shopping center food courts every day, New York-based Cafe USA has launched a continuous entertainment and news program broadcast for mal[...] Tactics Subscribers Read More...

Culinary Contest

Charity Partnerships, Community Room, Food & Beverage, Sales Promotions & More

When the California Restaurant Association approached Broadway Plaza about hosting the Third Annual Bay Area Restaurant Olympics, Marketing Director Kaycee McKenzie saw the potential for increasing the center’s community goodwill. The association and corporate sponsors picked up most of the costs, and around 4,000 people attended the event.

Flying tortillas and rolling bagels may sound like a large-scale food fight, but for Broadway Plaza in Walnut Creek, California, it was an opportunity to benefit the local food bank and a college scholarship fund. When the California Restaurant [...] Tactics Subscribers Read More...

Come On-ion and See

Community Room, Food & Beverage, Food Court Promotions, Fundraisers, Gifts with Purchase, Live Demonstrations, Sales Promotions & More

Buena Park Mall gave away 1,000 pounds of sweet onions—and an extra 600 pounds after the first batch ran out—as part of its Mother’s Day promotion. Food court merchants each handed out more than 1,000 samples, and enjoyed sales increases up to 20%.

Buena Park Mall in Buena Park, California has always maintained a good relationship with the Bellflower Sign Company that posts a billboard en route to the mall. So when the sign company's owner approached the center to support his cause — a S[...] Tactics Subscribers Read More...

Farmers Market Jamaica

Food & Beverage, Food Court Promotions, Grand Openings, Sales Promotions & More

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica.

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica in Jamaica, New York. The Food Hall has three food retailers and a 250-seat atrium. Four additional food establishments will open early in 1993[...] Tactics Subscribers Read More...