Raine Square Tackles Shoppers’ Snack Attacks

Food Court Promotions, Sales Promotions & More

Australian center hopes to carve out a new F&B niche with a guerrilla campaign.

Shopping centers have most of their customers' food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is [...] Tactics Subscribers Read More...

Forest Hill Chase Woos Families

Food Court Promotions, Sales Promotions & More

$10 gifts with fresh food purchase were among marketing tactics to support retailers and create consumer habit of visiting Fresh Food Precint.

The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking cla[...] Tactics Subscribers Read More...

One for the Early Birds

Food Court Promotions, Sales Promotions & More

Tampines Mall makes it easy for local residents, students and workers to start their day in its food court.

The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place[...] Tactics Subscribers Read More...

Tasty Enough to Read

Food & Beverage, Food Court Promotions

UK center delivers compelling marketing argument on its website and via social media pages to attract shoppers to its eateries.

Bluewater’s website is giving Kent (UK) shoppers and visitors a lot of reasons to stop for a bite, and that’s even before they step inside the property. The center’s food vendors and offers are neatly organized in three broad categories: E[...] Tactics Subscribers Read More...

The Atrium Mall’s Quick Stops

Food & Beverage, Food Court Promotions

Great State Fare Cards keep hungry shoppers coming back to Chicago’s James R. Thompson Center. Why not? Doing so saves them 10 percent at any time, any day.

Shoppers popping in and out of the Atrium Mall at Chicago’s James R. Thompson Center don’t need to worry about carrying cash to pay for snacks or lunch. There’s the Great State Fare Card for that. It comes with a 10-percent discount on all[...] Tactics Subscribers Read More...

Trinity Kitchen Dishes Out Street Food

Food & Beverage, Food Court Promotions

UK center lifts new street vendors into its indoor market monthly in spectacle that serves both PR and retail sales purposes.

A seemingly random night in Leeds, UK quickly turns into a manifesto for the British fresh food movement. It’s Swap Out Sunday on Bond Street. An operations crew in hard hats and reflective gear move horse boxes, trucks and other street food v[...] Tactics Subscribers Read More...

Food Court Wars Rage in U.S. Shopping Malls

Food & Beverage, Food Court Promotions

Three-day battles give mall visitors a chance to try eateries that could become permanent tenants in the future, and ensures up-and-coming retailers crucial financial backing.

There are food wars brewing on American shores, and malls are the chosen battlefields. The Food Network and executive producer chef Gordon Ramsay are sparking weekly face-offs between two teams of would-be entrepreneurs vying for a spot in a mal[...] Tactics Subscribers Read More...

Your Table Is Ready!

Food & Beverage, Food Court Promotions

Canada’s Yorkdale introduces restaurant-style service at its Dine On 3 F&B destination.

You won’t hear that too often when arriving at a food court. Still, Yorkdale center is giving this kind of restaurant-style service a go at its Dine On 3 destination. Shoppers are able to make reservations by calling the concierge line, eve[...] Tactics Subscribers Read More...

Eating It Up

Food & Beverage, Food Court Promotions, Sales Promotions & More

Foodology sounds too “out there” for you? We bet you’d change your mind if it could help you make over $630,000 in sales in one month, like it did for the Exchange Tower.

Ever had a palate reading? It’s about figuring out which type of cuisine suits your tastes most— like a version of astrology, but applied to food. The managers at Toronto’s Exchange Tower came up with the idea, called it food-ology and int[...] Tactics Subscribers Read More...

Dinner Dollars

Food & Beverage, Food Court Promotions, Sales Promotions & More

Broadway Shopping Centre gave diners a 1-in-6 chance to win back the cost of their meal. Those who didn’t win were still treated to tasty consolation prizes.

The prospect of winning free food is one way to get shoppers into a mall. It’s what Australia’s Broadway Shopping Centre did recently, when it ran its “Win Back Your Dinner Dollars” promotion. From August 29 through September 11, cust[...] Tactics Subscribers Read More...