Food & Beverage
How are you communicating your meal deals to shoppers? The CORE sends registered shoppers a Food E-lert text message with a new offer each day, which can be redeemed by showing staff at the participating eatery.
The Gateway and partner radio station FM103 introduce loyalty program to lure office workers with exclusive midday perks.
Raffles City Shopping Center partners with Singapore Airlines and SilkAir to offer flyers incentives to visit.
Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.
Delicious food is an emotional experience shoppers respond positively to, and they’ll stay longer to enjoy it. Almost half of all shoppers will make a purchase at a food court. Be sure you’re making the most of yours!
Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.
To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.
Centre Laval asked shoppers to participate in an adventurous sidewalk sale, featuring a 10-day nautical-themed bargain hunt. A sampling promotion was developed in order to keep the food court tenants involved, which boosted food sales and raised awareness of the restaurants.
Seeking to tap into the office worker market, White Plains Galleria’s “Especially for You” campaign saw costumed Santa helpers hand-deliver promotional gold packages to 10,000 business employees. The campaign was highly successful, with 16.8 percent of giftees responding.
Realizing that 5 million people eat in mall food courts every day, Cafe USA launched an entertainment and news program broadcast for food courts across the country. Participating malls could become a “local affiliate” and advertise for four minutes every half-hour.